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promotional marketing, nightlife, events, promoter, visionary, night-time
going out, nightclubs, restaurants, bars, clubs, club scene, impresario, clubbing
  • Introduction
    Welcome to the official website of Roger Michael, a trailblazing leader in nightlife promotion and marketing with a distinguished career spanning over three decades. Originating from Britain, Roger has consistently pushed boundaries, captivating global audiences and earning widespread acclaim for his unparalleled achievements and remarkable contributions. Recognised as a pioneer in his field, Roger has garnered numerous accolades and has been featured in prestigious publications such as GQ Germany, British Elle, Brazilian Vogue, The Face, The Sunday Times Style Magazine, ES Magazine, and The Telegraph Magazine. His profound impact on London’s social landscape has been acknowledged with his inclusion in the Evening Standard’s list of London’s 1000 most influential people in both 2009 and 2010. Roger’s expertise transcends the realms of nightlife. Throughout his illustrious career, he has collaborated with renowned brands, broadening his influence across diverse fields. In 2003, he established the I AM ROCKSTAR brand, curating the iconic eponymous Tuesday night at Boujis members’ club on Thurloe Street in South Kensington from 2003 to 2012—a testament to his visionary approach and entrepreneurial spirit. Today, his agency, I AM ROCKSTAR exemplifies his ability to transcend boundaries and create impactful experiences that resonate on multiple levels. Explore this website to discover the extraordinary journey of Roger Michael, a visionary who has left an indelible mark on the global nightlife industry.
  • Pioneering Achievements
    Roger Michael is celebrated for transforming London’s nightlife from the late 1980s onwards, infusing glamour and excitement into a previously lackluster scene. He established London as a premier destination for unforgettable nightlife experiences. In 1987, Roger began his transformative journey, organising unforgettable warehouse and private parties during the vibrant “Second Summer of Love” and the rise of acid house rave parties in Britain. In 1988, he introduced his first upscale weekly club night at Wall Street, a private members’ club in Mayfair. This marked the beginning of his journey as a game changer, introducing four groundbreaking club night concepts that revolutionised London’s nightlife. Roger was the first promoter to master the art of orchestrating four unique club nights weekly, each achieving remarkable success: Wednesdays at Embargo in Chelsea, ‘The Next Big Thing’ on Thursdays at Hanover Grand, ‘Atomic Model’ on Fridays at Iceni in Mayfair, and ‘Champagne Charlie’ on Saturdays at Browns in Covent Garden. He revolutionised table bottle service for premium alcohol brands, a concept that became synonymous with luxury nightlife experiences. In February 1995, The Independent featured his "The Next Big Thing" Thursday nights at Hanover Grand, praising the concept as a “hybrid of Handbag House, dancefloor anthems, and a live band. The queue outside was fashionably long, but once inside, the vibe was uplifting and sociable.” In June, he received the “Longest Guest List” award at the Virgin Energy London Club and Bar Awards for his “Atomic Model” Fridays at Iceni. In June 1996, Roger’s “Champagne Charlie” Saturdays at Browns earned him the “Best Night” award at the Champagne Piper London Club and Bar Awards. The Telegraph Magazine’s special issue “London Gets Hip” featured him as a “highly regarded promoter, whose events are renowned for their style and glamour." In February 1997, The Independent hailed him as “London’s most successful promoter.” In June, he was honoured with the CK Calvin Klein Jeans London Club and Bar Awards “Best Night” award for his “The Next Big Thing” Thursdays at Hanover Grand. Roger revolutionised traditional door policies, introducing guestlist-only entry and disrupting dress codes to create an inclusive atmosphere. He set a new standard for exclusivity, with an unprecedented £20 admission fee, a benchmark in club entry fees. His visionary contributions have left a lasting impact on the industry, inspiring others to push boundaries and elevate the nightlife experience. Roger’s innovative club night concepts achieved legendary status, attracting Hollywood A-list celebrities and influential personalities. Renowned for their exceptional and distinctive moments, his events consistently raised the standards of excellence, making an indelible mark on London’s nightlife culture. In February 1998, The Face Magazine featured Roger in its “12 Times-Able” edition special, highlighting his remarkable talent for “enhancing credibility and his role as one of the famous characters fine-tuning the stars in the spotlight, tweaking their records, restyling their thatches, and choosing their sneakers.” Simultaneously, The Independent featured Roger’s “The Next Big Thing” Thursday nights as a “noteworthy occasion where patrons sport designer gear, you’re just as likely to see funky urban fashions. The night maintains a strong aspirational attraction (Ian Wright, Elle MacPherson, Mariah Carey, Jason Kay, and Bruce Willis are just a few of the visiting celebrities) while remaining unpretentious.” In March 1998, The Sunday Times Style Magazine acknowledged Roger as one of the top go-to fixers who organise the social lives of homesick celebrities, further solidifying his reputation as a trusted and influential figure within the industry. With his unparalleled ability to bring together diverse and international crowds, Roger created a winning formula that forever transformed London’s approach to nightlife entertainment. His creative vision and the consistent success of his innovative club nights over the past three decades highlight his significant contribution to shaping and defining London’s vibrant nightlife culture. In May 1998, German GQ published a special London edition of “Cool Britannia,” featuring Roger Michael, Tony Blair, then prime minister of England, and other British figures in its cover story. Throughout the 1990s, Roger was renowned for his iconic club nights, such as ‘The Next Big Thing Thursdays’ at Hanover Grand. In the following decade, he masterminded the highly acclaimed ‘I AM ROCKSTAR Tuesdays’ at Boujis members’ club in South Kensington. Launched in 2003 and running until 2012, these exclusive events became the epitome of music, jet-set lifestyle, and exclusivity. They attracted significant media coverage and were a hotspot for A-list celebrities from various industries—actors to music tycoons, pop figures to rock legends. Roger’s meticulous curation fostered an atmosphere of unmatched glamour and excitement, establishing a nightlife sensation that drew global attention. In 2004, Roger’s influence extended to Paris, where he spent a year partly living and bringing his expertise to the vibrant Parisian nightlife scene. Promoting and hosting Fridays at Man Ray, off the iconic Champs-Élysées, he continued to make his mark in London with renowned nights on Tuesdays at Boujis and Thursdays at Kabarets Prophecy, solidifying his position as a key figure in both cities’ nightlife scenes. Roger’s captivating Tuesdays at Boujis gained immense popularity, catching the attention of media and celebrities alike. An Evening Standard article in 2006 described the nights as “A favourite with Princes William and Harry that is also adored by models, Eurotrash and Hollywood types, including Mickey Rourke.” In 2009, NineMSN.com travel highlighted “Boujis in Kensington as a globally renowned hotspot for the rich and famous, with Roger’s Tuesday nights being the most popular.” According to the article, the nights were popular with celebrities such as Lindsay Lohan, Mischa Barton, and Uma Thurman. Roger’s influence was further recognised in April that year when he was listed among the Evening Standard’s London’s 1000 Most Influential People of 2009. During 2009, Roger expanded the ‘I AM ROCKSTAR’ brand overseas, licensing 'I AM ROCKSTAR' daytime & nighttime party concept to premium European venues. These included esteemed locations like Le Bar du Hôtel Plaza Athénée in Paris, Coxy Box in Cannes, Carpe Diem Beach Hvar in Croatia, the 400 Club in Dubai, and Blue Marlin Ibiza Abu Dhabi in the UAE. This expansion showcased Roger’s ability to curate exceptional nightlife experiences on an international scale. In 2010, Roger’s reputation continued to soar when restaurateur Marlon Abela appointed him as the creative director of the Night Lounge at Morton’s private members’ club in Berkeley Square. This position allowed him to further shape London’s nightlife scene with his innovative vision. In June of the same year, the Evening Standard once again recognised Roger Michael’s influence and impact by naming him one of London’s 1000 Most Influential People. The year 2012 brought significant achievements for Roger. His “I AM ROCKSTAR Tuesdays” at Boujis received the prestigious “Best Longest-Running Night” award at the London Club and Bar Awards, a testament to almost nine years of unparalleled success. Roger then embarked on new ambitious projects, concluding I AM ROCKSTAR’s residency at Boujis to explore fresh opportunities for the brand’s continued evolution and growth. Roger’s remarkable contribution to the nightlife industry was celebrated with the “Outstanding Achievement” award at the London Club & Bar Awards in June 2012. That same year, he was honoured as the “Runner-up” in the London Lifestyle Awards’ “Personality of The Year” category, second only to London’s Mayor Boris Johnson. Roger’s influence on the nightlife scene extended beyond his iconic club nights. He curated evenings at venues across London, including The Embassy Club (Mayfair), Roberto’s (Kings Road), Stocks (formerly Wedgies), The Pheasantry (Kings Road), Raffles (Kings Road), The Leopard Lounge (Fulham Broadway), Amika (Kensington High Street), Berkeley Playhouse (Berkeley Street, Mayfair), and The Mayfair Club (Mayfair). Other notable venues where he left his mark included Maddox (Mayfair), Pangaea (Green Park), The Emporium (Off Regent St), Tantra Club (Off Regent St), Jalouse (Hanover Square), The Monkey Business (Covent Garden Piazza), and The Yacht Club (Embankment Pier, Westminster).
  • Redefining Celebrity Engagement
    In June 1998, Roger secured an exclusive, game-changing role when he was recruited by public relations firm Astrid Sutton Associates on behalf of Vivienne Westwood. He was tasked with procuring and supplying A-list celebrities for the international launch of Vivienne Westwood’s first fragrance, ‘Boudoir’, which was hosted at the Gatliff Road Depot in London. In addition to managing celebrity and guest relations, he oversaw celebrity gifting after the event. In February 1999, as part of her US team, Vivienne Westwood again recruited Roger to launch her first US store in New York City at 71 Greene Street. Alongside her first US fashion show and Red Label debut, he co-hosted her red-carpet dinner reception and after-party at the Cow in the meatpacking district to commemorate these occasions. In September of that year, Next Management London’s founding directors, Lorenzo Pedrini and Stefano Checchi, entrusted Roger with planning a red-carpet dinner reception and after-party to celebrate the launch of the UK outpost with Adriana Sklenaříková. The dinner reception took place at Thai Square Restaurant and Bar in Trafalgar Square, while the after-party was held at Chinawhite Club on Air Street off Regent Street. Roger also supplied celebrity and guest relations services. Fast forward to 2001, and Vivienne Westwood once again assigned Roger the task of procuring and supplying A-list celebrities for the inaugural Moët and Chandon’s Fashion Tribute at the Victoria & Albert Museum in London, where Vivienne Westwood was the first designer to be honoured.
  • Continued Success
    In August 2012, Roger Michael achieved a significant milestone when TAO Group Hospitality from the U.S. engaged his agency, I AM ROCKSTAR, to curate exclusive guestlists and guest relations services for “Club Bud Presents Marquee and TAO’s Two-Night-Only” events. These events celebrated NBA Team USA during their final weekend at the London Olympics with headline acts by Swizz Beatz and Nas at The Roundhouse. Later in November, Roger Michael’s agency organised David Wertheimer’s private 24th birthday dinner at Coya and an after-party at Annabel’s in Mayfair. In the subsequent year, Coya Mayfair appointed Roger Michael as their in-house marketing manager for the private members’ club, while he continued to serve his long-term clients through, I AM ROCKSTAR. His unwavering commitment to London’s nightlife earned him the prestigious and inaugural ‘Service to The Industry’ award at the 2013 London Club and Bar Awards. In 2015, Roger expanded his influence by joining Miami-based InList Inc. as an Advisory Board Member and City Ambassador. Leveraging their app, he facilitated access for many to exclusive nightlife venues, events, concerts, and unique experiences across 45 cities globally. Roger’s passion for enhancing London’s nightlife scene led him to run for London’s inaugural “night czar” role in 2016—a position proposed by Mayor Sadiq Khan—garnering attention from the Evening Standard. I AM ROCKSTAR Agency Presently, Roger Michael is pivotal to the success of I AM ROCKSTAR Agency. Recognised for its proficiency in Lifestyle and Concierge Services and event planning, the agency continues to set industry standards by delivering bespoke experiences that redefine luxury. Under Roger’s leadership, I AM ROCKSTAR Agency excels in creating memorable moments that resonate long after they conclude. The agency offers a range of services including: - Event Planning: Comprehensive planning and execution of high-profile events, ensuring every detail is perfect. - Celebrity Engagement: Tailored experiences that connect celebrities with their audiences in unique and impactful ways. - Lifestyle and Concierge Services: Exclusive lifestyle management for high-net-worth individuals, providing unparalleled convenience and luxury. - Marketing and Branding: Innovative marketing strategies and creative branding solutions that help clients’ brands stand out and thrive. Contact Information Ready to experience the extraordinary? Contact I AM ROCKSTAR today to enquire about our services, book an event, or explore collaboration opportunities. Go to the website.
  • Events Highlights
    1997 - The Colgate Platinum Elite Premier Model Modelling Competition: Held at the Connaught Rooms in London, this event saw Roger Michael assisting the founders of Elite in securing alcohol sponsorship and coordinating talent. 1998 - Launch of Vivienne Westwood’s Debut Fragrance, ‘Boudoir’: An international press and media dinner reception and afterparty was held at Gatliff Road Depot in London to introduce Vivienne Westwood’s debut fragrance. Roger Michael was responsible for procuring and supplying A-list celebrities, guest relations, and arranging celebrity gift distribution after the event. 1998 - MAYBELLINE New York x ‘The Next Big Thing’ by Roger Michael: The London launch of the U.S. cosmetics brand in collaboration with Roger Michael’s renowned Thursday nights concept was held at Hanover Grand, 6 Hanover Street in London. This event marked a significant moment in the beauty industry, showcasing Roger’s innovative approach to event planning and brand promotion. 1998 - Sophie Dahl’s 21st Birthday Celebration: Held at The Berkeley Playhouse in Mayfair, London, this event was planned and produced by Roger Michael. His meticulous organization ensured a memorable celebration for Sophie Dahl’s milestone birthday. 1999 - Next Management’s London Outpost Launch: In association with Revlon and hosted by supermodel Adriana Sklenarikova, this event marked an exciting moment as Next expanded its presence in London. The celebration began with a red-carpet dinner reception at Thai Square in Trafalgar Square, followed by an exclusive after-party at Chinawhite on Air Street. Roger Michael meticulously organized and oversaw the attendance of notable guests at both events, ensuring seamless planning and coordination. 1999 - Puff Daddy’s 2nd Album “Forever” London Launch: Held at Café de Paris in London, this event was co-produced by Roger Michael, Mark Baker, and Jeffrey Jah in collaboration with Puff’s record label, Bad Boy. Roger Michael was responsible for procuring and supplying celebrities, socialites, and VIPs, ensuring a star-studded and memorable launch. 2000 - Bryan Adams’ Debut Photography Exhibition: An exhibition and reception held at The Saatchi Gallery in St John’s Wood NW8. Roger Michael was part of the planning and production team, led by Stephanie Hoppen, Michael Hoppen, and Katy Barker, contributing to the successful execution of both the exhibition and reception. 2001 - The Inaugural Moët & Chandon and V&A Fashion Tribute Honouring Vivienne Westwood: Held at the Victoria and Albert Museum in London, this event honoured Vivienne Westwood as the first recipient. Roger Michael was responsible for providing A-list celebrities and managing guest relations, ensuring a high-profile turnout for press and media. 2002 - Next Management’s Inaugural “Face of 2000” Model Search at Earls Court Exhibition Centre After-party:The event took place at the Emporium Club on Kingly Street. Roger Michael was responsible for securing the venue and co-hosting the event, ensuring a successful and memorable after-party. 2003 - Cerruti 1881 Fragrance Launch: Held at 33 Portland Place in London, this event saw Roger Michael providing tailored guest list services and supplied socialites and VIPs for Trudi Collister, the communications manager at Unilever Cosmetics International. 2003 - Chris Cornell and Audioslave’s London Concert Pre-party: Held at Aura Restaurant & Club in Mayfair, London, this event was planned, produced, and co-hosted by Roger Michael and Nick Blast. Their efforts ensured a memorable pre-party for the concert. 2003 - Sports Illustrated Magazine European Edition Debut: The UK launch and unveiling event was hosted by Petra Nemcova at The Collection in Chelsea. This was followed by an after-party at Tantra Club on Kingly Street in London, planned and co-hosted by Roger Michael. 2003 - Cathy and David Guetta’s Debut Compilation CD Release: Titled F** Me I’m Famous*, the release party was held at the Ministry of Sound in London. Roger Michael curated a guest list of influential figures and co-hosted the VIP Room with Cathy and David Guetta. 2004 - Lionel Richie and Thomas Flohr’s Private Party: Held at Thomas Flohr’s private residence in Knightsbridge, London. Roger Michael initiated the party and was responsible for planning and supplying attendees. 2004 - Robbie Williams’ Greatest Hits Album Launch & Best-selling U.K Artist Party in Paris: Held at l’Etoile in Paris, France. Roger Michael was brought in to provide a tailored guest list comprising socialites, models, and VIPs for the event. 2005 – Jake Sumner’s Band Fiction Plane’s Album Release Party: Held at The Marquee Club in London. Roger Michael was hired by the Trudi Styler company to curate a tailored guest list and guest relations services. 2005 - “Shoot Me! London Launch” by Fashion TV: Held at The Roof Gardens in Kensington, London. The series starred Roger Michael as a promoter. He also planned and curated a guest list of celebrities and notable figures for the event. 2006 - Supermodel Liya Kebede’s 24th Birthday & Grand Opening of Black Calvados in Paris: Held at 40 Avenue Pierre 1er de Serbie, 75008. The venue, owned by Nick Blast and Chris Cornell, collaborated with Roger Michael, who brought Liya and the team together for a joint celebration. 2007 - The 40th Anniversary of Private Adult Films during the 60th Cannes Film Festival: Held at the Carlton Cannes Hotel in association with Nikki Beach. Roger Michael co-hosted the event and curated a tailored guest list for the occasion. 2008 - Kiera Chaplin x Ibiza Style Magazine Party with Jurgen Bushe: Held at the Ibiza Lounge in Ibiza Old Town. Roger Michael secured Kiera Chaplin for the cover, assisted the editor with location shooting, and planned the party. 2009 - Chris Cornell’s Solo Studio Album “Scream” x London Concert After-party: Held at Raffles members’ club in Chelsea, London. Roger Michael planned, produced, and co-hosted the event. 2010 - The Inaugural UFC European Launch x Inaugural UK Fight: Held at Altitude 360 in London. Roger Michael co-hosted the event and provided a tailored guest list of notable socialites and VIPs. 2012 - David Wertheimer, Heir to Chanel, 24th Birthday: Held at Coya restaurant in Mayfair, followed by an after-party at Annabel’s private members’ club in Mayfair. The event was planned and produced by Roger Michael, who oversaw the dinner reception and coordinated guests from Coya to the after-party.
  • Awards
    2013: Services to The Industry Award - Presented at The London Club & Bar Awards - Recipient: Roger Michael 2012: Best Longest-running Night Award - "I AM ROCKSTAR" Tuesdays at Boujis by Roger Michael - Presented at The London Club & Bar Awards - Recipient: Roger Michael 2012: Personality of the Year "Runner-Up Award" (to the winner London Mayor, Boris Johnson) - Presented at The London Lifestyle Awards - Recipient: Roger Michael 2008: Outstanding Achievement Award - Presented at The London Club & Bar Awards - Recipient: Roger Michael 2008: Best Night Award - "I AM ROCKSTAR" Tuesdays at Boujis by Roger Michael - Presented at The London Club & Bar Awards - Recipient: Roger Michael 2007: Best Night Award - "I AM ROCKSTAR" Tuesdays at Boujis by Roger Michael - Presented at The Brahma London Club & Bar Awards - Recipient: Roger Michael 2007: Up All Night Award - Presented at The Brahma London Club & Bar Awards - Recipient: Roger Michael 2006: Greatest Night Award - "I AM ROCKSTAR" Tuesdays at Boujis by Roger Michael - Presented at The London Club & Bar Awards - Recipient: Roger Michael 2005: Best Party Organiser Award - Presented at The London Club & Bar Awards - Recipient: Roger Michael 1997: Best Night Award - "The Next Big Thing" Thursdays at Hanover Grand by Roger Michael - Presented at The cK Calvin Klein Jeans London Club & Bar Awards - Recipient: Roger Michael 1996: Best Night Award - "Champagne Charlie" Saturdays at Browns by Roger Michael - Presented at The Champagne Piper London Club & Bar Awards - Recipient: Roger Michael 1995: Best Promoter Award - Presented at The Virgin Energy London Club & Bar Awards - Recipient: Roger Michael 1995: Longest Guestlist Award - "Atomic Model" Fridays at Iceni by Roger Michael - Presented at The Virgin Energy London Club & Bar Awards - Recipient: Roger Michael 1994: The Rudest Door Host Award - "Atomic Model" Fridays at Iceni by Roger Michael - Presented at The T.A.G London Club & Bar Awards - Recipient: Roger Michael
  • Autobiography
    Roger Michael’s eagerly awaited autobiography is scheduled for release in 2026. This enthralling memoir explores the remarkable life journey of one of London’s innovative nightlife promoters, celebrated for his expertise in marketing and exceptional events. In this engrossing narrative, Roger Michael recounts his transformative influence on London’s nightlife. His innovative strategies and visionary approach initiated a significant shift in the city’s nighttime entertainment culture. From modest beginnings to becoming an industry leader, Roger Michael provides an inspiring account of perseverance, resilience, and unwavering commitment to excellence. The autobiography offers a detailed portrayal of both personal achievements and professional milestones. It invites readers into the heart of challenges faced and adversities conquered. The book highlights key moments, pioneering initiatives, and bold choices that have had a lasting effect on how London experiences night-time leisure activities. With frank reflections and engaging stories, Roger Michael opens up about his life, sharing insights into effective strategies, techniques, and philosophies that drove him toward success. His unique voice and passionate dedication create an impactful narrative that will resonate with aspiring entrepreneurs, nightlife aficionados, or anyone looking for motivation to make their mark. Anticipate being enthralled by Roger Michael’s life story as he guides you through an intriguing tale that exemplifies ambition’s power coupled with innovation and tenacity. Note down 2026—the year when this much-anticipated publication will invite you into the dynamic realm of London’s nightlife transformation.
  • Filmography
    2005 - Shoot Me! London TV series (starring Alexa Chung) Role as "The Promoter" in Episodes 7 & 10 Fashion TV 2009 - Knife Edge Role in wedding scene Director Anthony Hickox
  • Press Articles
    2010s: 2016 - "Roger Michael puts name on list for Mayor Sadiq Khan's night czar role" - Evening Standard 2010 - "Prince William and Harry Party Scene in London" - Daily Beast 2010 - "Roger Michael: One of London's 1000 Most Influential People" - Evening Standard 2009 - "Roger Michael: One of London's 1000 Most Influential People" - Evening Standard 2000s: 2006 - "Tuesdays at Boujis as hosted by Roger Michael...a favourite with Princes William and Harry that is also adored by models, Eurotrash, and Hollywood types" - Evening Standard 1990s: 1998 - "Cool Britannia: Roger Michael featured alongside England's Prime Minister Tony Blair" - GQ Germany (Special Edition) 1998 - "Enhancer of credibility" - The Face 1998 - "El Diablo: Roger Michael, the Spectacular Promoter" - Brazil Vogue 1998 - "Meet the fixers whose job it is to organise the social lives of homesick celebrities" - The Sunday Times Magazine 1998 - "Club Guru, Roger Michael has revealed the must-have name at any celeb bash worth its glitter" - More Magazine 1998 - "Bring on the party boys... 'If we want to have a party, we go to Oddbins. If Madonna, George Michael or Mick Jagger throw a bash, they go to Mark Armstrong and Roger Michael'" - Evening Standard 1997 - "Now one of London’s most successful promoters, his events are renowned for their sense of style and glamour" - The Independent 1996 - "Promoter of some of London's most successful club nights" - Telegraph Magazine 1996 - "Roger Michael: One of Britain's 50 Most Eligible Bachelors" - Company Magazine 1994 - "Ace of Clubs: Roger Michael and the T.A.G London Club & Bar Awards Winners" - ES Magazine

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