Welcome to the official website of Roger Michael, a globally celebrated visionary in nightlife marketing and special events. With a groundbreaking, multi-award-winning career spanning over three decades, Roger has redefined London’s nightlife landscape, setting enduring industry standards that continue to inspire professionals worldwide. Recognised globally for his visionary approach, Roger has been featured in prestigious publications like The Face, GQ Germany, Vogue Brazil, The Telegraph Magazine, and The Sunday Style Magazine. These outlets have spotlighted his innovative contributions to nightlife and hospitality, hailing him as a key figure in London’s elite social scene and a pioneer of iconic events that attracted A-list celebrities and the international jet set. His profound impact on London’s cultural landscape was further acknowledged with his inclusion in the Evening Standard’s “London’s 1000 Most Influential People” in both 2009 and 2010. Roger’s career is defined by his ability to merge creativity with strategic collaborations. From his iconic Tuesdays at Boujis members’ club in South Kensington (2003–2012) to groundbreaking concepts like ‘The Next Big Thing Thursdays’ at Hanover Grand, and partnerships with global brands like Maybelline New York and Vivienne Westwood, his work has shaped the cultural zeitgeist of London and beyond. His influence extended internationally, working in Paris, New York, Cannes, and the UAE, including hosting Fridays at Man Ray in Paris while maintaining residencies in London. These ventures cemented his status as a global trendsetter in nightlife and hospitality. Today, through his agency, I AM ROCKSTAR, Roger continues to deliver unforgettable experiences. Specialising in luxury lifestyle management, concierge services, marketing, and event planning, I AM ROCKSTAR offers tailored solutions, including priority reservations, exclusive event tickets, curated travel arrangements, and bespoke event design. Explore this website to uncover the legacy and ongoing journey of Roger Michael—a name synonymous with innovation, influence, and excellence in nightlife and hospitality.

Roger Michael’s eagerly awaited autobiography, scheduled for release in 2026, takes readers on a journey through the remarkable life of one of London’s most innovative nightlife promoters. Renowned for his transformative influence on the city’s cultural landscape, Roger is celebrated for pioneering bold nightlife concepts, hosting elite events, and collaborating with global brands to redefine the boundaries of entertainment. This engrossing memoir recounts Roger’s rise from modest beginnings to becoming a visionary leader in London’s nightlife. His groundbreaking initiatives, such as the iconic ‘The Next Big Thing Thursdays’ at Hanover Grand and Tuesdays at Boujis, have attracted A-list celebrities, international tastemakers, and even royalty, cementing his reputation as a trusted tastemaker in London’s elite circles. Vogue Brazil (June 1998)once described his events as “where the modeling world of London gets together to dance for hours,” while Sky Magazine (February 1997) hailed them as “defining the meaning of decadence.” The autobiography delves into both Roger’s personal achievements and the professional milestones that have shaped his career. Readers will gain exclusive insights into challenges faced, bold decisions made, and the visionary strategies that positioned Roger as a cultural icon. From hosting events for global brands like Maybelline New York and Vivienne Westwood to curating bespoke experiences for Hollywood stars, supermodels, and royalty, Roger’s story exemplifies the transformative power of perseverance and creativity. As highlighted in The Sunday Times Style Magazine, “Roger’s expertise extended to providing elite concierge services for A-list celebrities. Renowned as a ‘fixer’ for the stars, Roger curated exclusive nightlife experiences that catered to the social needs of high-profile clients, further cementing his reputation as a trusted tastemaker in London’s elite circles.” His career also took him beyond London, with notable ventures in Paris, New York, Cannes, and the UAE. Roger lived in Paris for a year, where he expanded his influence while promoting events like Fridays at Man Ray and crafting international nightlife experiences that resonated globally. With candid reflections and captivating anecdotes, Roger opens up about the philosophies, techniques, and resilience that fueled his success. His passionate dedication to innovation offers valuable lessons for aspiring entrepreneurs, nightlife aficionados, and anyone looking to make their mark in the entertainment industry. Anticipate being enthralled by Roger Michael’s life story as he takes you on a compelling journey through London’s vibrant nightlife, the challenges of staying ahead in a competitive industry, and the enduring impact of ambition and creativity. Mark your calendar for 2026, when this much-anticipated publication will reveal the untold story of one of nightlife’s most influential figures and invite you into the dynamic realm of London’s cultural transformation.

Roger Michael’s trailblazing career has set him apart as an innovative force in the nightlife and special events industries. Known for his transformative impact on London’s social scene, Roger’s work has redefined standards for exclusivity, creativity, and cultural relevance. Shaping London’s Nightlife and Beyond Roger’s journey in nightlife began in the late 1980s during the “Second Summer of Love,” a cultural phenomenon in the United Kingdom that ushered in the rise of acid house music and unlicensed rave parties. Dissatisfied with the limitations of the scene and the lackluster nightlife landscape, Roger launched his first upscale weekly club night in 1988 at Wall Street, located at 14-16 Bruton Place in Mayfair. Held on Tuesdays, this initiative set the tone for the exclusive, trendsetting experiences he would later become renowned for. Building on the success of Wall Street, Roger curated a series of iconic club nights throughout the early 1990s, cementing his reputation as a visionary and one of London’s most influential nightlife figures, shaping a defining chapter in the city’s nightlife evolution. These included Wednesdays at Embargo in Chelsea, “The Next Big Thing Thursdays” at Hanover Grand in Mayfair, “Atomic Model Fridays” at Iceni in Mayfair,“Champagne Charlie Saturdays” at Browns Members’ Club in Covent Garden, and “Eyeball-Arizona Saturdays” at Subterania in Notting Hill—a glamorous, high-energy event celebrated for its exclusivity and glittering crowds. Roger made history as the first promoter to simultaneously host and mastermind four groundbreaking weekly club nights across London. These weekly events attracted a diverse mix of local and international celebrities, tastemakers, models, agents, cultural figures, and the jet set, earning Roger acclaim as the mastermind behind bold, era-defining nightlife concepts that reshaped the scene. As Roger’s reputation grew, his expertise was sought for new ventures that expanded his influence beyond his own club nights. In 1996, Roger collaborated with legendary figures Steve Strange and Jeanette Calliva, alongside Fred Moss and Marc Merran, the founders of Iceni Mayfair, to successfully launch Iceni Puerto Banús in Marbella, showcasing his ability to craft iconic nightlife concepts with global appeal. Roger’s influence extended globally, with Vogue Brazil (June 1998) describing his event ‘The Next Big Thing Thursdays’ at Hanover Grand as ‘where the modeling world of London gets together to dance for hours,’ attracting icons like the Spice Girls, Simply Red, and Oasis. “Sky Magazine (February 1997) described ‘The Next Big Thing Thursdays’ as a night that ‘defines the meaning of decadence,’ renowned for attracting models, celebrities, and tastemakers who valued the vibrant, glamorous atmosphere enough to pay for the privilege. With its luxurious setting and unique ability to draw a genuinely friendly and diverse crowd, TNBT became synonymous with high-energy entertainment and exclusivity. This iconic event exemplified the glamour and energy that defined Roger’s legacy and cemented his reputation as a trailblazer in London’s nightlife scene.” “The Independent (February 1997) spotlighted Roger for ‘giving clubbers a concept they really, really want,’ applauding his ability to craft high-energy, guest-focused experiences. Recognised for his innovative events like ‘The Next Big Thing Thursdays’ and ‘Eyeball-Arizona Saturdays,’ Roger redefined nightlife in London, setting new standards for creativity and exclusivity.” “In December 1996, The Telegraph Magazine named Roger as one of London’s key ‘movers and shakers,’ recognising him as the promoter of some of the city’s most successful club nights. The feature highlighted his influence in shaping London’s nightlife culture and positioning it as a global hub for innovation and style.” “Roger’s contributions were further highlighted in GQ Germany’s "Cool Britannia" Special London Edition, where he was featured prominently alongside former Prime Minister Tony Blair on the cover. The magazine celebrated Roger as a visionary in London’s nightlife scene, applauding his ability to attract London’s most stylish and influential crowds while reshaping the capital’s cultural identity.” Through his innovative vision, Roger not only redefined nightlife norms but also forged meaningful collaborations that transcended the dance floor. Notably, he partnered with global beauty powerhouse Maybelline New York to host the brand’s official UK launch celebration at Hanover Grand, an event highlighted in OK! Magazine (July 1998). The glamorous affair welcomed industry elites, including Eve Pollard and Stan Myerson, and solidified the venue’s reputation as a premier destination for luxury brand experiences. These collaborations introduced experiential marketing strategies that elevated nightlife into a platform for brand storytelling. By doing so, he attracted a sophisticated clientele and solidified the symbiotic relationship between nightlife and aspirational branding. The success of these ventures underscored Roger’s unparalleled ability to captivate influential audiences, cultivate groundbreaking event concepts, and leave an enduring legacy on the nightlife and lifestyle industries. Driving Innovation Through Notable Companies Roger’s influence extended through his leadership of two notable companies. As the founder and CEO of Roger Michael Associates Ltd (1994–1998), a company specialising in events, marketing, promotions, and nightlife, he redefined nightlife marketing and collaborated with beauty brands such as Maybelline New York. Under his leadership, the company successfully aligned luxury brands with nightlife culture, creating a blueprint for effective collaborations. Roger and his company curated bespoke A-list guestlists and provided guest relations services for renowned brands like Vivienne Westwood, managing exclusive celebrity attendance and overseeing media-led events, including her debut fragrance launch (Boudoir) and the inaugural Moët & Chandon and V&A Fashion Tribute Gala honouring Westwood. Roger’s expertise extended to providing elite concierge services for A-list celebrities, as highlighted in The Sunday Times Style Magazine. Renowned as a ‘fixer’ for the stars, Roger curated exclusive nightlife experiences that catered to the social needs of high-profile clients, further cementing his reputation as a trusted tastemaker in London’s elite circles. Later, as the founder and CEO of Limelight Worldwide Communications Ltd (2003–2008), Roger spearheaded creative strategies that shaped the industry’s evolution. The flagship ‘I AM ROCKSTAR Tuesdays’ at Boujis, launched by Roger’s team for Matt Hermer of Ignite Group, garnered global recognition and became a defining feature of London’s nightlife. Limelight’s specialties included compiling and producing bespoke A-list guestlists and providing guest relations services for high-profile events, such as Cathy and David Guetta’s debut CD launch, F*** Me I’m Famous!, at Ministry of Sound, and Supermodel Liya Kebede’s 24th Birthday Celebration and the Grand Opening of Black Calvados in Paris. These events reinforced Roger’s reputation for excellence in event planning, solidifying Limelight’s standing as a premier player in nightlife marketing and special events. Expanding into Hospitality Roger continued to innovate throughout the 2000s and 2010s, taking on creative directorship roles and forging collaborations with prestigious hospitality and F&B venues in London and abroad. While still hosting Tuesdays at Boujis, he expanded his influence by becoming the director of the “Night Lounge” at Morton’s private members’ club in Berkeley Square in 2010. In 2013, he further demonstrated his versatility by serving as the in-house membership and marketing director for Coya Restaurant and Members’ Club in Mayfair, a role that showcased his ability to cater to both nightclub and restaurant markets. These roles underscored his adaptability and proficiency in bridging the gap between hospitality and nightlife. International Expansion and Cultural Influence In 2004, Roger’s work extended internationally when he promoted and hosted Fridays at Man Ray in Paris while maintaining residencies in London at Boujis on Tuesdays and Kabaret’s Prophecy on Thursdays. These cross-cultural nightlife experiences bridged international trends, cementing his reputation as a global influencer. Roger’s expertise in crafting bespoke guestlists and curating exclusive experiences was exemplified through high-profile events, including the 40th Anniversary of Private Adult Films at The Carlton Hotel in association with Nikki Beach during the 60th Cannes Film Festival in 2007, Kiera Chaplin’s cover shoot and party for Ibiza Style magazine at Ibiza Lounge in Old Town Ibiza, and his New Year’s Eve collaboration with Maurice and Jean Claude Ades at Pacha Ibiza. These achievements demonstrated his ability to seamlessly merge luxury, culture, and nightlife on a global stage, further solidifying his status as an innovator and trendsetter in the industry. Enduring Legacy Roger’s contributions to nightlife extended beyond events, influencing the evolution of industry practices, from table and bottle service to guestlist curation. Roger’s versatility across nightlife, special events, and hospitality has set a lasting benchmark for creativity and excellence, inspiring future professionals in these industries. As a visionary leader, Roger’s legacy of innovation, exclusivity, and tailored style stands as a testament to his transformative impact.

Renowned for his exceptional ability to create culturally significant club nights, Roger Michael has seamlessly blended his expertise in nightlife and special events to craft unparalleled experiences for some of the world’s most iconic brands and personalities. With a talent for curating bespoke guestlists, securing A-list attendees, and executing flawless event planning, Roger has set a benchmark for excellence in the industry, leaving a lasting legacy. International Launch of Vivienne Westwood’s Debut Fragrance, ‘Boudoir’ (1998): In June 1998, Roger Michael was engaged Astrid Sutton Associates to elevate the launch of Vivienne Westwood’s debut fragrance, Boudoir, at Gatliff Road Depot in London. Tasked with securing A-list attendees, Roger handled celebrity guest relations, managed exclusive gift distribution, and ensured the event reflected Westwood’s unmistakable style and vision. Moët & Chandon Inaugural Fashion Tribute Honouring Vivienne Westwood (1998): In November 1998, Vivienne Westwood engaged Roger Michael to curate celebrity attendance for the inaugural Moët & Chandon Fashion Tribute Gala at the Victoria & Albert Museum. This landmark event, held in Westwood’s honour as the inaugural recipient, celebrated her legacy and highlighted Roger’s pivotal role in coordinating a bespoke guestlist, managing celebrity relations, and contributing to the occasion’s overall prestige and cultural impact. First U.S. Store Launch, Fashion Show, and Red Label Celebration for Vivienne Westwood (1999): In February 1999, Roger Michael was engaged by Vivienne Westwood to provide his expertise for the launch of her debut U.S. store at 71 Greene Street, New York City. He co-hosted a red-carpet cocktail reception and seated dinner at The Cow in the Meatpacking District alongside Mark Baker. The event, attended by Westwood and Chandra North (the face of her Boudoir fragrance), celebrated the designer’s debut U.S. fashion show and Red Label launch, highlighting Roger’s pivotal contributions to special events with global reach and influence. London Outpost Launch for Next Management with Revlon and Adriana Sklenarikova (1999): In September 1999, Roger Michael was hired to work alongside Lorenzo Pedrini and Stefano Checchi of Next Model Management to facilitate the launch of their UK outpost in partnership with Revlon. Hosted by model and actress Adriana Sklenarikova, Roger sourced and produced the event, which featured a red-carpet cocktail reception and seated dinner at Thai Square, followed by an after-party at Chinawhite. His seamless execution and curated guestlist ensured the launch became a must-attend event for industry leaders and celebrities alike. Other Highlights: Roger’s expertise also extended to music and art events: London launch of Puff Daddy’s 2nd album, Forever: Roger co-produced this star-studded event at Café de Paris, curating a bespoke guestlist that elevated the celebration’s glamour. Bryan Adams’ debut photography exhibition at The Saatchi Gallery: Roger contributed to the planning and production, ensuring a seamless and impactful launch.

1997 The Colgate Platinum Elite Model Look of the Year Competition: Held at the Connaught Rooms, 61-65 Great Queen Street, London WC2B 5DA, Roger Michael collaborated with Elite founders Carole White and Chris Owen to secure an alcohol sponsor and assisted with logistics during the evening of their debut competition. Supermodel Linda Evangelista’s presence added an extra layer of glamour, enhancing the event’s prestige. 1998 MAYBELLINE New York x ‘The Next Big Thing’ by Roger Michael: Known for redefining London nightlife, Roger Michael’s celebrated Thursday night event series, ‘The Next Big Thing’ at Hanover Grand—located off Hanover Square in Mayfair—attracted a diverse mix of celebrities, hipsters, movers & shakers, and opinion formers. MAYBELLINE New York collaborated with Roger Michael to blend beauty with nightlife in a groundbreaking event, impact on both industries. International Launch of Vivienne Westwood’s Debut Fragrance, ‘Boudoir’: Roger Michael played a key role in the international launch of Vivienne Westwood’s debut fragrance, ‘Boudoir,’ held at Gatliff Road Depot, 1 Gatliff Road, London SW1W 8BE. His responsibilities included curating an A-list guest list, managing celebrity relations, and coordinating exclusive gift distribution, contributing to the success of this high-profile event. Moët & Chandon Inaugural Fashion Tribute Honouring Vivienne Westwood: At the request of Vivienne Westwood, Roger Michael was once again engaged to provide A-list celebrity guests and coordinate celebrity attendance for this prestigious tribute at the Victoria and Albert Museum, celebrating her iconic contributions to fashion. Sophie Dahl’s 21st Birthday Celebration: At The Berkeley Playhouse located on Berkeley Street in Mayfair, Roger Michael crafted an elegant, vibrant event that marked Sophie Dahl’s milestone birthday with style and sophistication. 1999 First U.S. Store Launch, Fashion Show, and Red Label Celebration for Vivienne Westwood: Once again, Roger Michael was tasked with curating a bespoke guest list for the launch of Vivienne Westwood’s first U.S. store at 71 Greene Street in New York City. He also curated an exclusive guest list and co-hosted a red-carpet cocktail reception and seated dinner at The Cow in the Meatpacking District with Mark Baker. Vivienne Westwood herself, along with Chandra North, the face of her ‘Boudoir’ fragrance, attended the event, adding to the celebration of the store opening, her debut U.S. Fashion Show, and Red Label launch. London Outpost Launch for Next Management with Revlon and Adriana Sklenarikova: In partnership with Revlon and hosted by supermodel Adriana Sklenarikova, Roger Michael sourced and produced an exclusive cocktail reception and dinner at Thai Square on Trafalgar Square, followed by an after-party at Chinawhite off Regent Street. He curated a distinguished guest list of celebrities and VIPs for both events, ensuring a seamless and memorable experience that marked the success of the launch. London Launch of Puff Daddy’s 2nd Album 'Forever': Roger Michael, alongside Mark Baker and Jeffrey Jah, co-produced this star-studded event at Café de Paris on behalf of Bad Boy Records. Together, they curated a bespoke guest list of celebrities and VIPs, delivering an unforgettable experience that celebrated the release of Puff Daddy’s highly anticipated second album with flair and style. 2000 Bryan Adams’ debut photography exhibition at The Saatchi Gallery: Held at The Saatchi Gallery in St John’s Wood, Roger Michael was an integral part of the planning and production team for Bryan Adams’ debut photography exhibition. Under the leadership of Katy Barker, Stephanie Hoppen and Michael Hoppen, he contributed to the successful execution of both the exhibition and reception, ensuring a memorable launch. 2002 Next Management London’s First Model Search ‘Face of 2000’ After-Party: Roger Michael co-hosted an exclusive after-party at the Emporium Club following Next Management London’s inaugural model search at Earls Court, curating an elite guest list to celebrate the success of this landmark event. 2003 Cerruti 1881 Fragrance Launch: Held at 33 Portland Place in London, Roger Michael provided bespoke guest list services, bringing together socialites and VIPs for Trudi Collister, the communications manager at Unilever Cosmetics International, to ensure an exclusive and memorable celebration of the Cerruti 1881 fragrance. Chris Cornell and Audioslave’s Pre-Concert Party: The day before the concert at the O2 Academy in Brixton, Roger Michael co-hosted an exclusive pre-concert party at Aura in St. James's Mayfair with Nick Blast. Together, they planned and produced an unforgettable evening that heightened anticipation for the concert, drawing a distinguished guest list of socialites and VIPs. Sports Illustrated Magazine European Edition Debut: The UK launch event for Sports Illustrated’s European edition, hosted by cover star Petra Nemcova, was held at The Collection in Chelsea. Roger Michael planned and co-hosted the exclusive after-party at Tantra Club on Kingly Street, attended by Nemcova and other distinguished guests, creating a memorable celebration to mark the magazine’s debut. 2004 Lionel Richie and Thomas Flohr’s Private Party: Roger Michael organized this exclusive gathering at Thomas Flohr’s Knightsbridge residence, curating a guest list that reflected the luxury and exclusivity of the occasion. Robbie Williams’ Greatest Hits Album Launch in Paris: Held at Club Etoile, located at 12 Rue de Presbourg, 75116 Paris, France, in the 16th arrondissement, Roger Michael was brought in to curate a bespoke guest list featuring models and VIPs, enhancing the exclusivity of the album launch. 2005 Jake Sumner’s Band Fiction Plane Album Release: Hired by Trudi Styler’s company, Roger Michael curated a bespoke guest list for the album release event at The Marquee Club in London, adding a touch of prestige to the occasion. 'Shoot Me! London' by Fashion TV Launch: Held at The Roof Gardens in Kensington, Roger Michael exclusively promoted this event, attracting a high-profile crowd with his curated guest list of celebrities and VIPs. 'F*** Me I’m Famous! Paris, London, Ibiza & Miami' Compilation Album Release by Cathy and David Guetta: For the launch of Cathy and David Guetta’s iconic compilation CD 'F*** Me I’m Famous!' at the Ministry of Sound, Roger Michael and Jeanette Calliva were brought in to host an exclusive gathering in the VIP room. Together, they curated an elite guest list of influential figures, creating a standout moment for the compilation’s debut. 2006 Supermodel Liya Kebede’s 24th Birthday & Black Calvados Paris Grand Opening: This exclusive event celebrated both Liya Kebede’s 24th birthday and the grand opening of Black Calvados, located at 40 Avenue Pierre 1er de Serbie, 75008, in the 5th arrondissement of Paris. Co-hosted by Roger Michael alongside owners Nick Blast and Chris Cornell, Roger was instrumental in bringing Liya Kebede to the celebration, assembling a notable guest list for an unforgettable evening. 2007 40th Anniversary of 'Private' Adult Films at the 60th Cannes Film Festival: Roger Michael co-hosted this anniversary celebration at the Carlton Cannes Hotel, curating an exclusive guest list that aligned with the glamour of the Cannes Film Festival. 2008 Kiera Chaplin x Ibiza Style Magazine Party with Editor Jürgen Bushe: Roger Michael planned and produced this exclusive event at the Ibiza Lounge in Old Town Ibiza, collaborating with Editor Jürgen Bushe to support Kiera Chaplin’s cover shoot for Ibiza Style magazine. 2009 Chris Cornell’s Solo Album Scream x London Concert Celebration: Held at Raffles members’ club in Chelsea, London, this exclusive event was planned, produced, and co-hosted by Roger Michael following Chris Cornell’s concert at the O2 Shepherd's Bush Empire. Roger curated an elite guest list, marking both the album and concert celebration with a memorable night. Relaunch of Angels Wardour Street by Peter Stringfellow: Peter Stringfellow brought in Roger Michael to revitalise the upstairs space at Angels on Wardour Street, transforming it into a vibrant weekly nightclub for a ‘hip and happening’ crowd. Designed to complement the adult entertainment on the lower level, this new addition attracted a trendy clientele. Roger was also responsible for hosting the weekly Friday night events, ensuring the success and popularity of the relaunch. 2010 Inaugural UFC European Launch and UK Debut Fight Celebration: Held at Altitude 360 in London, this landmark event celebrated both the UFC’s European launch and its debut UK fight. Featuring music by DJ Jesus Luz, Madonna's then-boyfriend, the event was co-hosted by Roger Michael and Jeanette Calliva, who curated a bespoke guest list of notables and VIPs to mark the UFC’s European debut. 2012 David Wertheimer, Heir to Chanel’s 24th Birthday Celebration: To mark this special occasion, Roger Michael sourced Coya in Mayfair and helped craft an elegant and exclusive evening that began with a cocktail reception in the members' club, followed by a seated dinner in the restaurant. The celebration continued with an after-party at the prestigious Annabel’s in Berkeley Square. Roger’s impeccable attention to detail and seamless coordination of guests created an unforgettable experience for Mr. Wertheimer and his distinguished attendees.

Roger Michael’s career has been marked by significant achievements and collaborations with high-profile clients. His influence in the nightlife and special events industry is well-recognised. Notable clients include celebrities, cultural figures, and VIPs, all of whom have benefited from his expertise and innovative approach. In August 2012, following his departure from Boujis, Roger Michael transitioned I AM ROCKSTAR into a Lifestyle, Concierge, Marketing, and Events Agency. Among its clients were TAO Group Hospitality from the United States, who engaged the agency to curate exclusive guestlists and provide guest relations services for the “Club Bud Presents: Marquee & TAO – The Best of U.S. Nightlife in London for Two Nights Only”. These high-profile events celebrated NBA Team USA’s final weekend at the London Olympics, featuring headline performances by Swizz Beatz and Nas at The Roundhouse. Another notable client that year was David Wertheimer, heir to Chanel, for whom Roger Michael’s agency organised an exclusive 24th birthday cocktail reception and seated dinner event at Coya Restaurant, Bar, and Members’ Club in Mayfair, followed by an after-party at Annabel’s Members’ Club in Mayfair. In 2015, Roger expanded his influence by joining Miami-based InList Inc. as an Advisory Board Member and City Ambassador. Leveraging their app, he facilitated access to exclusive nightlife venues, special events, concerts, and unique experiences across 45 cities globally. In a bold move in 2016, Roger’s passion for enhancing London’s nightlife scene led him to throw his hat into the ring for London’s first “Night Czar” position—a role proposed by Mayor Sadiq Khan and widely covered in the Evening Standard. I AM ROCKSTAR Agency Presently, Roger Michael is pivotal to the success of I AM ROCKSTAR Agency. Recognised for its expertise in lifestyle and concierge services, as well as event planning, the agency continues to set industry standards by delivering bespoke experiences that redefine luxury. Under Roger’s leadership, I AM ROCKSTAR Agency excels in creating memorable moments that resonate long after they conclude. The agency offers a range of services, including: • Event Planning: Comprehensive planning and execution of high-profile events, ensuring every detail is flawless. • Lifestyle and Concierge Services: Exclusive lifestyle management for high-net-worth individuals, providing unparalleled convenience and luxury. • Marketing and Promotion: Innovative marketing strategies and promotional solutions that help clients’ brands stand out and thrive. Client Testimonial “I have used the agency to handle everything from reservations, hotel bookings, and private events to maximising my time in London and even to the extent of handling the sales of several of my pop art paintings.” – Ulf Ekberg, founding member of Ace of Base Contact Information Ready to experience the extraordinary? Contact I AM ROCKSTAR Agency today to enquire about our services, book an event, or explore collaboration opportunities. Go to the website.

Roger Michael has received numerous prestigious accolades throughout his career. These awards reflect his innovation, dedication, and influence across the industry. 2013: Services to The Industry Award Presented at The London Club & Bar Awards Recognising Roger Michael’s groundbreaking contributions to London’s nightlife. “I AM ROCKSTAR” Tuesdays by Roger Michael at Boujis 2006: Greatest Night Award Presented at The London Club & Bar Awards Celebrating the exceptional success and popularity of this groundbreaking weekly night. 2007: Best Night Award Presented at The Brahma London Club & Bar Awards Recognising the innovative and unforgettable experiences that defined the weekly night. 2008: Best Night Award Presented at The London Club & Bar Awards Honouring the continued excellence and cultural impact of “I AM ROCKSTAR" 2012: Best Longest-Running Night Award Presented at The London Club & Bar Awards Acknowledging the enduring appeal and longevity of this iconic weekly night from 2003–2012. 2012: Personality of the Year 'Runner-Up' Award Presented at The London Lifestyle Awards Roger Michael was runner-up to London Mayor Boris Johnson in recognition of his influence on the city’s cultural landscape. 2009 & 2010: Included in the Evening Standard’s “London’s 1000 Most Influential People” Highlighting Roger Michael’s profound influence and impact on London’s social and cultural landscape. 2008: Outstanding Achievement Award Presented at The London Club & Bar Awards Celebrating nearly three decades of pioneering work, this award highlights Roger Michael’s lasting influence on London’s nightlife and his role in shaping industry standards. 2007: Up All Night Award Presented at The Brahma London Club & Bar Awards Recognising Roger Michael’s exceptional dedication and energy in the nightlife industry, hosting over three distinct weekly nights at premier venues across London. 2005: Best Party Organiser Award Presented at The London Club & Bar Awards Recognising exceptional skills in organising and executing high-profile clubnights and special events. 1997: Best Night Award “The Next Big Thing” Thursdays at Hanover Grand by Roger Michael Presented at The cK Calvin Klein Jeans London Club & Bar Awards Honouring the innovative and successful weekly night that captivated attendees. 1996: Best Night Award “Champagne Charlie” Saturdays at Browns by Roger Michael Presented at The Champagne Piper London Club & Bar Awards Celebrating the unique and memorable experiences created for guests. 1995: Best Promoter Award Presented at The Virgin Energy London Club & Bar Awards Recognising outstanding promotional efforts and success in the nightlife industry. 1995: Longest Guestlist Award “Atomic Model” Fridays at Iceni by Roger Michael Presented at The Virgin Energy London Club & Bar Awards Acknowledging the night’s popularity and extensive guestlist. 1994: The Rudest Door Host Award “Atomic Model” Fridays at Iceni by Roger Michael Presented at The T.A.G London Club & Bar Awards Recognising Roger Michael’s firm adherence to a strict door policy, ensuring a high-quality experience for guests and contributing to the unique and memorable atmosphere of the night.

2005 – Shoot Me! London Description: A reality TV show by Fashion TV, directed by Anthony Hickox, starring Alexa Chung. The series offered a behind-the-scenes glimpse into the fashion and nightlife industries. Role: Roger Michael appears as "The Promoter" in episode 7 and episode 10, showcasing his expertise in nightlife promotion. 2009 – Knife Edge Description: A British thriller directed by Anthony Hickox, starring Natalie Press, Hugh Bonneville, and Tamsin Egerton. Role: Roger Michael appears in the wedding scene, adding a touch of authenticity to the film's depiction of high-society events.

Explore a selection of Roger’s notable press coverage, showcasing his influential role in nightlife and across the decades. 2000s: 2016 - "Roger Michael puts name on list for Mayor Sadiq Khan's night czar role" - Evening Standard (Featured Article) 2010 - "Prince William and Harry Party Scene in London" - Daily Beast 2010 - Roger Michael: "One of London's 1000 Most Influential People" - Evening Standard (Featured Article) 2009 - Roger Michael: "One of London's 1000 Most Influential People" - Evening Standard (Featured Article) 2006 - "Tuesdays at Boujis as hosted by Roger Michael...a favourite with Princes William and Harry that is also adored by models, Eurotrash, and Hollywood types" - Evening Standard 1990s: 1998 - "Roger Michael featured in GQ Germany Special Edition 'Cool Britannia' alongside England's Prime Minister Tony Blair (Featured Article) 1998 - Roger Michael: "Enhancer of credibility" - The Face (Featured Article) 1998 - "El Diablo: Roger Michael, the Spectacular Promoter" - Brazil Vogue (featured article) 1998 - Roger Michael: "Meet the fixers whose job it is to organise the social lives of homesick celebrities" - The Sunday Times Magazine (Featured Article) 1998 - "Club Guru, Roger Michael has revealed the must-have name at any celeb bash worth its glitter" - More Magazine (Featured Article) 1998 - "Bring on the party boys... 'If we want to have a party, we go to Oddbins. If Madonna, George Michael or Mick Jagger throw a bash, they go to Mark Armstrong and Roger Michael'" - Evening Standard (Featured Article) 1997 - Roger Michael: "Now one of London’s most successful promoters, his events are renowned for their sense of style and glamour" - The Independent 1996 - Roger Michael: "Promoter of some of London's most successful club nights" - Telegraph Magazine (Featured Article) 1996 - "Roger Michael: One of Britain's 50 Most Eligible Bachelors" - Company Magazine (Featured Article) 1994 - "Ace of Clubs: Roger Michael recognised as a winner at the T.A.G London Club & Bar Awards" - ES Magazine (Featured Article)