Discover the extraordinary journey of Roger Michael, a globally celebrated visionary whose groundbreaking career has redefined London’s nightlife and, through innovation, creativity, and collaboration, left an indelible mark on the global nightlife landscape. Globally recognised for his trailblazing approach, Roger has been featured in prestigious publications such as Elle UK, The Face, GQ Germany, Vogue Brazil, Telegraph Magazine, and The Sunday Times Style. Hailed as a key figure in London’s elite social scene, his iconic nights have attracted A-list celebrities, jet set socialites, influential opinion formers, and tastemakers. Roger’s transformative contributions to London’s cultural landscape were further acknowledged with his inclusion in the Evening Standard’s “London’s 1000 Most Influential People” in both 2009 and 2010. From masterminding iconic nights like Tuesdays at Boujis in South Kensington (from 2003 to 2012) to pioneering concepts such as 'The Next Big Thing Thursdays' at Hanover Grand during the 1990s, Roger’s career seamlessly blends creativity with strategic brand collaborations. His work with global brands like Maybelline New York and Vivienne Westwood has helped shaped London’s cultural zeitgeist and extended his influence globally. With notable ventures in Paris, New York, Cannes, Marbella, and the UAE, Roger’s legacy includes hosting Fridays at Man Ray in Paris exemplifying his dedication to helping shape global nightlife while maintaining dual residencies in London. Today, through his agency, I AM ROCKSTAR, Roger delivers exceptional experiences, offering bespoke solutions in luxury lifestyle management, concierge services, and event planning for discerning clients seeking unparalleled access. Dive into this website to explore the legacy and journey of Roger Michael—a name synonymous with innovation, influence, and excellence in nightlife, marketing, and hospitality.

Roger Michael’s transformative vision has redefined the boundaries of nightlife, setting global standards for exclusivity, innovation, and high-energy entertainment. His influence spans three decades, masterminding and leading iconic club nights, trends, and experiences that continue to inspire nightlife and culture globally. His groundbreaking contributions have not only transformed nightlife but also left an indelible mark on global culture and entertainment. Early Milestones and Transformative Vision: Roger began his nightlife journey in the late 1980s during the “Second Summer of Love,” introducing sophistication and exclusivity to London’s jaded nightlife scene. Launching upscale nights like Tuesdays at Wall Street (formerly Revolution Club) in Mayfair (1988) not only marked the beginning of Roger’s transformative career but also laid the groundwork for innovative nightlife concepts that continue to inspire the industry today. Pioneering Nightlife Concepts in London and Beyond: In the early 1990s, Roger curated an iconic series of club nights, including: Wednesdays at Embargo, Kings Road, Chelsea “The Next Big Thing™" on Thursdays at Hanover Grand, Hanover Square, Mayfair “Atomic Model™" on Fridays at Iceni, Shepherd Market, Mayfair “Champagne Charlie™" on Saturdays at Browns Members’ Club, Great Queen Street, Covent Garden “Eyeball Arizona™" on Saturdays at Subterania, Ladbroke Grove, Notting Hill Transformative Innovations: In 1992, Roger Michael revolutionised nightlife globally by introducing table bottle service into the mainstream as a luxurious centerpiece. The idea took shape one memorable Saturday night at Browns Members’ Club, where Roger hosted Bono, The Edge, and Adam Clayton of U2 the evening before their Zoo TV Tour concert at Earls Court Arena. Bono’s request for a bottle of Stolichnaya Vodka on ice inspired Roger to elevate the presentation, moving beyond the traditional practice of placing vodka bottles on tables with rocks glasses. By introducing ice buckets designed to accommodate multiple bottles and premium presentation, Roger reimagined table service, creating a hallmark of upscale nightlife that quickly gained international acclaim. Before Roger’s innovation, bottle service was largely confined to a few elite venues in London, Paris, and New York. His vision transformed it into a sought-after, aspirational element of nightlife culture by reimagining the presentation of premium bottles in ice buckets. Roger’s transformative approach to bottle service quickly set a new standard, influencing venues across Europe, North America, and beyond. This groundbreaking practice became a hallmark of Roger’s iconic club nights, such as on Saturdays at Browns, Fridays at Iceni, and Thursdays at Hanover Grand. Roger’s transformative vision extended beyond table service. In addition to revolutionising bottle service, Roger redefined door policies with the introduction of guestlist-only entry—both paid and complimentary—while pioneering an unprecedented £20 entry fee. This fostered an atmosphere of exclusivity while redefining the guest experience, making entry itself a hallmark of prestige. These innovative practices have become industry standards, solidifying Roger's role as a pioneer in nightlife culture. His contributions have left a lasting impact, influencing venues worldwide and forever shaping the global nightlife experience. Nightlife Projects Abroad: Roger’s influence extended internationally, with milestones like: Launching Iceni Mayfair’s outpost in Puerto Banús, Marbella (1996). Marketing and promoting Fridays at Man Ray, off des Champs-Élysées, Paris (2004 to 2005). International Recognition and Media Accolades: Evening Standard (2006) In 2006, Evening Standard celebrated Roger Michael for curating the “Greatest Night” at Boujis on Tuesdays, which was honoured at the 12th London Club and Bar Awards. Known for attracting an elite crowd, including Princes William and Harry, supermodels, Euro socialites, and Hollywood stars like Mickey Rourke, I AM ROCKSTAR Tuesdays at Boujis exemplified Roger’s unparalleled ability to create high-energy, glamorous experiences that resonated with the city’s most influential and stylish figures. Elle UK (1999) In 1999, Elle UK celebrated Roger as a defining force in London’s social scene, recognising his ability to orchestrate exclusive, high-energy events that drew Hollywood icons like Johnny Depp and Leonardo DiCaprio. With his legendary black book of elite contacts, Roger blended glamour and sophistication to craft unforgettable experiences, shaping London into a global hub for A-list nightlife. This recognition reinforced his status as a trailblazer in redefining exclusivity and cultural relevance within the nightlife industry. The Face (1998) In the February 1998 issue of The Face, Roger was celebrated as London’s ultimate “enhancer of credibility.” The feature spotlighted his curated list of one thousand “cool” people—a coveted metric of social relevance. It emphasised how Roger’s highly sought-after events became synonymous with status and inclusivity, reflecting his unique ability to define trends and reshape cultural norms. GQ Germany (1998) In 1998, GQ Germany featured Roger Michael in their “Cool Britannia” Special London Edition, recognising him as a nightlife visionary. The feature highlighted Roger’s ability to orchestrate five iconic weekly club nights, including “The Next Big Thing Thursdays,” “Atomic Model Fridays,” and “Eyeball Arizona Saturdays,” which became synonymous with exclusivity, innovation, and avant-garde crowds. GQ praised Roger’s pioneering contributions to redefining London’s nightlife culture and his success in attracting a diverse mix of A-list celebrities, tastemakers, and cultural icons, such as Bruce Willis, Madonna, and Prince. Vogue Brazil (1998) In 1998, Vogue Brazil described Roger’s events as “where the modeling world of London gets together to dance for hours,” attracting icons like the Spice Girls, Simply Red, and Oasis. Telegraph Magazine (1998) In 1998, Telegraph Magazine featured Roger as one of London’s key ‘movers and shakers,’ celebrating his role in shaping London’s nightlife culture and positioning it as a global hub for style and innovation. The Sunday Times Style (1998) In 1998, The Sunday Times Style featured Roger Michael as a pivotal figure in London's elite social scene, highlighting his ability to curate experiences and events for visiting A-list celebrities. They noted that the party promoter and social Mr. Fixit for the stars believes there are only 1,000 truly cool people in London. He keeps a list of this exclusive roll call, and when smart outfits such as Calvin Klein want to throw a bash, he produces a party cast to kill for: movie moguls, models, socialites, and pop stars. Peter Stuyvesant Travel Magazine City Vibes “London and Paris” Special Edition (1997/1998) In 1997/1998, Peter Stuyvesant Travel Magazine highlighted Roger’s transformative influence, with a special focus on his iconic events like The Next Big Thing Thursdays and Eyeball Arizona Saturdays. The feature praised his ability to curate exclusive, high-energy events that attracted a sophisticated, global audience and positioned London as “the hippest city in the world.” This recognition not only underscored Roger’s impact but also affirmed his status as an international tastemaker in the nightlife industry. The Independent (1997) In 1997, The Independent spotlighted Roger Michael as one of London's most successful promoters, his events are renowned for their sense of style and glamour... music is always secondary to atmosphere. "People, not music, make a night successful. As a promoter, it's a matter of taking a chance and trying to give people a concept they want. SKY Magazine (1997) In 1997, SKY Magazine celebrated Roger Michael's “The Next Big Thing Thursdays” at Hanover Grand, awarding it the title of "the club with the most models who actually pay to get in." The event's winning formula was its ability to draw diverse characters united by a desire to glam up, show off, and have a genuinely good time. With a blend of handbag house upstairs and hip hop/R'n'B below, TNBT created a vibrant, friendly atmosphere. Even soap stars and boy pop groups couldn't resist paying for the experience, defining the meaning of decadence in the nightlife scene. The Independent (1995) In 1995, The Independent highlighted Roger Michael's burgeoning reputation in clubland. With events like Atomic Model at Iceni, The Next Big Thing at the Hanover Grand, and Eyeball Arizona at Subterania on his CV, Roger established himself as a key figure in London's nightlife scene. The article also mentioned his exclusive New Year's Eve Avant-Garde Catwalk Ball at the Porchester Hall, further cementing his status in the industry. Driving Innovation Through Notable Companies and Brand Collaborations: Building on his expertise in crafting unforgettable experiences, Roger Michael collaborated with leading global brands to redefine experiential marketing within the nightlife and hospitality industries. His work seamlessly combined luxury branding, carefully curated A-list guests, and high-energy entertainment. Roger’s entrepreneurial ventures also extended to founding innovative hospitality companies that transformed the industry’s approach to luxury experiences. These projects showcased his ability to bridge the gap between upscale entertainment and global brand storytelling, solidifying his legacy as a visionary in experiential marketing and nightlife. Roger Michael Associates Ltd (1994–1998): Through his leadership of Roger Michael Associates Ltd, a company specializing in events, marketing, promotions, and nightlife, Roger redefined nightlife marketing and fostered impactful collaborations with beauty and fashion brands. As founder and CEO, he successfully aligned luxury brands with nightlife culture, creating a blueprint for effective collaborations. Key achievements included: Curating bespoke A-list guestlists and providing guest relations services for renowned brands like Vivienne Westwood. Managing exclusive celebrity attendance and overseeing media-led events such as: Maybelline New York's official UK launch at Hanover Grand Vivienne Westwood’s debut fragrance launch (Boudoir) The inaugural Moët & Chandon and V&A Fashion Tribute Gala honouring Vivienne Westwood Vivienne Westwood’s first U.S. store launch and red-carpet dinner reception celebrating her first U.S. Fashion Show and Red Label Diffusion Line Limelight Worldwide Communications Ltd (2003–2008): As the founder and CEO of Limelight Worldwide Communications Ltd, Roger spearheaded special events and creative strategies that shaped the evolution of nightlife. Limelight’s specialties and highlights included: Launching the flagship Tuesdays at Boujis for Matt Hermer of Ignite Group, which garnered global recognition and became a defining feature of London’s nightlife. Producing bespoke A-list guestlists and providing guest relations services for high-profile events, such as: Launch of Cathy and David Guetta’s debut Compilation CD, F*** Me I’m Famous! Paris, London, Ibiza & Miami at Ministry of Sound (2005). Liya Kebede’s 24th Birthday and the Grand Opening of Black Calvados in Paris (2005). The 40th Anniversary of Private Adult Films during the 60th Cannes Film Festival in association with Nikki Beach at The Carlton Hotel (2007). Kiera Chaplin’s Ibiza Style Magazine Cover Shoot and party at Ibiza Lounge, in Ibiza Old Town (2008). Expanding into Hospitality: Roger continued to innovate throughout the 2000s and 2010s, taking on creative directorship roles and forging collaborations with prestigious hospitality and F&B venues in London and abroad. Highlights include: Marketing and promoting Fridays at Man Ray, off des Champs-Élysées, Paris (2004 to 2005). Directing the "Night Lounge" at Morton’s Private Members’ Club in Berkeley Square (2009 to 2012). Serving as the in-house membership and marketing director for the "Members' Club" at COYA in Mayfair (2013 to 2015), showcasing his ability to cater to both nightclub and restaurant markets. International Expansion and Cultural Influence: In 2004, Roger Michael’s influence extended internationally when he promoted and hosted Fridays at Man Ray in Paris while maintaining residencies at Boujis on Tuesdays and Kabaret’s Prophecy on Thursdays in London. These cross-cultural nightlife experiences bridged international trends, solidifying his reputation as a global tastemaker and innovator. By 2009, Roger transformed his concept "I AM ROCKSTAR" into an international party brand, bringing its signature daylife and nightlife experiences to iconic venues, including: Blue Marlin Ibiza UAE in Abu Dhabi, UAE (2009) The 400 Club at The Fairmont in Dubai, UAE (2009) Aura Restaurant and Bar, San Lorenzo, Ibiza, Spain (2010) Le Bar Du Plaza Athénée x I AM ROCKSTAR, Paris (2010) Cozy Box during the 63rd Festival de Cannes, South of France (2010) Carpe Diem Beach during The OHM Festival in Hvar, Croatia (2012) Enduring Legacy: Roger’s contributions to nightlife extended beyond events, influencing the evolution of industry practices, from table and bottle service to guestlist curation. Roger’s versatility across nightlife, special events, and hospitality has set a lasting benchmark for creativity and excellence, inspiring future professionals in these industries. As a visionary leader, Roger’s legacy of innovation and exclusivity continues to shape the global nightlife experience.

Renowned for his exceptional ability to create culturally significant club nights, Roger Michael has seamlessly blended his expertise in nightlife and special events to craft unparalleled experiences for some of the world’s most iconic brands and personalities. With a talent for curating bespoke guestlists, securing A-list attendees, and executing flawless event planning, Roger has set a benchmark for excellence in the industry, leaving a lasting legacy. 1996 Expansion with Iceni Mayfair in Puerto Banús, Marbella: Roger Michael collaborated with renowned figures Steve Strange and Jeanette Calliva to launch the Puerto Banús outpost of Iceni Mayfair. The venue, founded by Fred Moss and Marc Merran in Marbella, showcased Roger’s talent for crafting nightlife experiences abroad. Attracting an elite international clientele, this venture cemented Roger’s reputation as a global tastemaker. 1997 The Colgate Platinum Elite Model Look of the Year Competition: Held at the Connaught Rooms, 61-65 Great Queen Street, London WC2B 5DA, Roger Michael collaborated with Elite Premier founders Carole White and Chris Owen to secure an alcohol sponsor and assisted with the talent during the evening of their debut competition. Supermodel Linda Evangelista’s presence added an extra layer of glamour, enhancing the event’s prestige. 1998 MAYBELLINE New York Official UK launch: The U.S. beauty giant Maybelline New York teamed up with Roger Michael and his celebrated Thursday night series, 'The Next Big Thing' at Hanover Grand—off Hanover Square in Mayfair—for its UK debut. This event attracted a diverse mix of celebrities, hipsters, movers & shakers, and opinion formers. The significant collaboration with Roger blended beauty with nightlife in a groundbreaking event, making a substantial impact on both industries. The event was widely featured in the press and media, highlighting its success and influence. International Launch of Vivienne Westwood’s Debut Fragrance, ‘Boudoir’: Roger Michael played a pivotal role in the international launch of Vivienne Westwood’s debut fragrance, ‘Boudoir,’ at Gatliff Road Depot, London SW1W 8BE. Commissioned by the renowned beauty PR firm Astrid Sutton Associates on behalf of Westwood to elevate the event, Roger’s exclusive role included A-list guestlist curation, managing celebrity relations on the evening, and overseeing the post-event gifting of the fragrance. Inaugural Moët & Chandon Fashion Tribute Honouring Vivienne Westwood: Roger Michael was once again engaged by the request of Vivienne Westwood to provide A-list celebrity guests and coordinate their attendance for this prestigious tribute at the Victoria and Albert Museum, celebrating her iconic contributions to fashion.. Sophie Dahl’s 21st Birthday Celebration: Held at The Berkeley Playhouse located on Berkeley Street in Mayfair, Roger Michael crafted an elegant and vibrant event that marked the 21st birthday of Sophie Dahl, the renowned author and former fashion model, and granddaughter of Roald Dahl, with style and sophistication. 1999 Vivienne Westwood’s First U.S. Store Launch and Red-Carpet Dinner Reception Celebrating Her First U.S. Fashion Show and Red Label Line: Roger Michael was tasked with curating a bespoke guest list for the launch of Vivienne Westwood’s first U.S. store at 71 Greene Street in New York City. The events included Westwood’s first U.S. fashion show, the store launch, and a red-carpet reception and seated dinner at The Cow in the Meatpacking District. Roger curated the bespoke guest lists for the celebration dinner, which he also co-hosted. Vivienne Westwood and Chandra North, the face of her ‘Boudoir’ fragrance, attended the evening’s celebration, marking the debut of her U.S. Fashion Show and Red Label diffusion line. London Outpost Launch for Next Management with Revlon and Adriana Sklenarikova: In partnership with Revlon and hosted by supermodel Adriana Sklenarikova, Roger Michael sourced and produced an exclusive cocktail reception and dinner at Thai Square on Trafalgar Square, followed by an after-party at Chinawhite off Regent Street. He curated a distinguished guest list of celebrities and VIPs for both events, ensuring a seamless and memorable experience that marked the success of the launch. London Launch of Puff Daddy’s 2nd Album 'Forever': Roger Michael, alongside Mark Baker and Jeffrey Jah, co-produced this star-studded event at Café de Paris on behalf of Bad Boy Records. Together, they curated a bespoke guest list of celebrities and VIPs, delivering an unforgettable experience that celebrated the release of Puff Daddy’s highly anticipated second album with flair and style. 2000 Bryan Adams’ debut photography exhibition at The Saatchi Gallery: Held at The Saatchi Gallery in St John’s Wood, Roger Michael was an integral part of the planning and production team for Bryan Adams’ debut photography exhibition. Under the leadership of Katy Barker, Stephanie Hoppen and Michael Hoppen, he contributed to the successful execution of both the exhibition and reception, ensuring a memorable launch. 2002 Next Management London’s Inaugural Model Search ‘Face of 2000’ After-Party: Roger Michael was engaged by the directors of Next Management London to source and plan the after-party at the Emporium nightclub at 62 Kingly Street, following their inaugural model search at Earls Court Exhibition Centre in London. Roger co-hosted the event and curated a bespoke guest list to celebrate the success of this landmark occasion. Zara Simon’s 21st Birthday Celebration: Roger Michael had the privilege of organising Zara Simon’s exclusive 21st birthday celebration at the Noble Rot owned by Soren Jensen, on Mill Street, Mayfair—now Maddox nightclub. This memorable event was a dazzling showcase of elegance and vibrant energy, marking a significant milestone for the daughter of Monsoon founder Peter Simon. 2003 Cerruti 1881 Fragrance Launch: Held at 33 Portland Place in London, Roger Michael provided bespoke guest list, bringing together socialites and VIPs for Trudi Collister, the communications manager at Unilever Cosmetics International, to ensure an exclusive and memorable celebration of the Cerruti 1881 fragrance. Chris Cornell and Audioslave’s Pre-Concert Party: The day before the concert at the O2 Academy in Brixton, Roger Michael co-hosted an exclusive pre-concert party at Aura in St. James's Mayfair with Nick Blast. Together, they planned and produced an unforgettable evening that heightened anticipation for the concert, drawing a distinguished guest list of socialites and VIPs. Sports Illustrated Magazine European Edition Debut: The UK launch event for Sports Illustrated’s European edition, hosted by cover star Petra Nemcova, was held at The Collection in Chelsea. Roger Michael planned and co-hosted the exclusive after-party at Tantra Club on Kingly Street, attended by Nemcova and other distinguished guests, creating a memorable celebration to mark the magazine’s debut. 2004 Lionel Richie and Thomas Flohr’s Private Party: Roger Michael organized this exclusive gathering at Thomas Flohr’s Knightsbridge residence, curating a guest list that reflected the luxury and exclusivity of the occasion. Robbie Williams’ Greatest Hits Album Launch in Paris: Held at Club Etoile, located at 12 Rue de Presbourg, 75116 Paris, France, in the 16th arrondissement, Roger Michael was brought in to curate a bespoke guest list featuring models and VIPs, enhancing the exclusivity of the album launch. 2005 Jake Sumner’s Band Fiction Plane Album Release: Hired by Trudi Styler’s company, Roger Michael curated a bespoke guest list for the album release event at The Marquee Club in London, adding a touch of prestige to the occasion. 'Shoot Me! London' by Fashion TV Launch: Held at The Roof Gardens in Kensington, Roger Michael exclusively promoted this event, attracting a high-profile crowd with his curated guest list of celebrities and VIPs. 'F*** Me I’m Famous! Paris, London, Ibiza & Miami' Compilation Album Release by Cathy and David Guetta: For the launch of Cathy and David Guetta’s iconic compilation CD 'F*** Me I’m Famous!' at the Ministry of Sound, Roger Michael and Jeanette Calliva were brought in to host an exclusive gathering in the VIP room. Together, they curated an elite guest list of influential figures, creating a standout moment for the compilation’s debut. 2006 Grand Opening of Black Calvados Paris x Supermodel and WHO's Ambassador Liya Kebede’s 24th Birthday: This high-profile event celebrated both the grand opening of Black Calvados, located at 40 Avenue Pierre 1er de Serbie in the 5th arrondissement of Paris, and the 24th birthday of supermodel and WHO's Ambassador Liya Kebede. Roger Michael played a key role in facilitating the collaboration between Liya Kebede and the directors of Black Calvados, making the occasion truly memorable. 2007 40th Anniversary of 'Private' Adult Films at the 60th Cannes Film Festival: Roger Michael co-hosted this anniversary celebration at the Carlton Cannes Hotel, curating an exclusive guest list that aligned with the glamour of the Cannes Film Festival. 2008 Kiera Chaplin x Ibiza Style Magazine Party with Editor Jürgen Bushe: Roger Michael planned and produced this exclusive event at the Ibiza Lounge in Old Town Ibiza, collaborating with Editor Jürgen Bushe to support Kiera Chaplin’s cover shoot for Ibiza Style magazine. 2009 Chris Cornell’s Solo Album Scream x London Concert Celebration: Held at Raffles members’ club in Chelsea, London, this exclusive event was planned, produced, and co-hosted by Roger Michael following Chris Cornell’s concert at the O2 Shepherd's Bush Empire. Roger curated an elite guest list, marking both the album and concert celebration with a memorable night. Relaunch of Angels Wardour Street founded by Peter Stringfellow: Peter Stringfellow brought in Roger Michael to revitalise the upstairs space at Angels on Wardour Street, transforming it into a vibrant weekly nightclub for a ‘hip and happening’ crowd. Designed to complement the adult entertainment on the lower level, this new addition attracted a trendy clientele. Roger was also responsible for hosting the weekly Friday night events, ensuring the success and popularity of the relaunch. 2010 Inaugural UFC European Launch and UK Debut Fight Celebration: Held at Altitude 360 in London, this landmark event celebrated both the UFC’s European launch and its debut UK fight. Featuring music by DJ Jesus Luz, Madonna's then-boyfriend, the event was co-hosted by Roger Michael and Jeanette Calliva, who curated a bespoke guest list of notables and VIPs to mark the UFC’s European debut. 2012 David Wertheimer, Heir to Chanel’s 24th Birthday Celebration: To mark this exclusive occasion, Roger Michael was engaged by David Wertheimer to assist with planning his 24th birthday. Roger's role included sourcing Coya in Mayfair and crafting an elegant evening that began with a cocktail reception in the members' club, followed by a seated dinner in the restaurant. The celebration continued with an after-party at Annabel’s in Berkeley Square. Roger also oversaw the coordination of guests from Coya to Annabel's.

Roger Michael has received numerous prestigious accolades throughout his career. These awards reflect his innovation, dedication, and influence across the industry. 2013: Services to The Industry Award Presented at The London Club & Bar Awards Recognising Roger Michael’s groundbreaking contributions to London’s nightlife. “I AM ROCKSTAR” Tuesdays by Roger Michael at Boujis 2006: Greatest Night Award Presented at The London Club & Bar Awards Celebrating the exceptional success and popularity of this groundbreaking weekly night. 2007: Best Night Award Presented at The Brahma London Club & Bar Awards Recognising the innovative and unforgettable experiences that defined the weekly night. 2008: Best Night Award Presented at The London Club & Bar Awards Honouring the continued excellence and cultural impact of “I AM ROCKSTAR" 2012: Best Longest-Running Night Award Presented at The London Club & Bar Awards Acknowledging the enduring appeal and longevity of this iconic weekly night from 2003–2012. 2012: Personality of the Year 'Runner-Up' Award Presented at The London Lifestyle Awards Roger Michael was runner-up to London Mayor Boris Johnson in recognition of his influence on the city’s cultural landscape. 2009 & 2010: Included in the Evening Standard’s “London’s 1000 Most Influential People” Highlighting Roger Michael’s profound influence and impact on London’s social and cultural landscape. 2008: Outstanding Achievement Award Presented at The London Club & Bar Awards Celebrating nearly three decades of pioneering work, this award highlights Roger Michael’s lasting influence on London’s nightlife and his role in shaping industry standards. 2007: Up All Night Award Presented at The Brahma London Club & Bar Awards Recognising Roger Michael’s exceptional dedication and energy in the nightlife industry, hosting over three distinct weekly nights at premier venues across London. 2005: Best Party Organiser Award Presented at The London Club & Bar Awards Recognising exceptional skills in organising and executing high-profile clubnights and special events. 1997: Best Night Award “The Next Big Thing” Thursdays at Hanover Grand by Roger Michael Presented at The cK Calvin Klein Jeans London Club & Bar Awards Honouring the innovative and successful weekly night that captivated attendees. 1996: Best Night Award “Champagne Charlie” Saturdays at Browns by Roger Michael Presented at The Champagne Piper London Club & Bar Awards Celebrating the unique and memorable experiences created for guests. 1995: Best Promoter Award Presented at The Virgin Energy London Club & Bar Awards Recognising outstanding promotional efforts and success in the nightlife industry. 1995: Longest Guestlist Award “Atomic Model” Fridays at Iceni by Roger Michael Presented at The Virgin Energy London Club & Bar Awards Acknowledging the night’s popularity and extensive guestlist. 1994: The Rudest Door Host Award “Atomic Model” Fridays at Iceni by Roger Michael Presented at The T.A.G London Club & Bar Awards Recognising Roger Michael’s firm adherence to a strict door policy, ensuring a high-quality experience for guests and contributing to the unique and memorable atmosphere of the night.

Roger Michael’s career has been marked by significant achievements and collaborations with high-profile clients. His influence in the nightlife and special events industry is well-recognised. Notable clients include celebrities, cultural figures, and VIPs, all of whom have benefited from his expertise and innovative approach. In August 2012, following his departure from Boujis, Roger Michael transitioned I AM ROCKSTAR into a Lifestyle, Concierge, Marketing, and Events Agency. Among its clients were TAO Group Hospitality from the United States, who engaged the agency to curate exclusive guestlists and provide guest relations services for the “Club Bud Presents: Marquee & TAO – The Best of U.S. Nightlife in London for Two Nights Only”. These high-profile events celebrated NBA Team USA’s final weekend at the London Olympics, featuring headline performances by Swizz Beatz and Nas at The Roundhouse. In October 2012, Le Bar Du Plaza Athénée welcomed Roger Michael to Paris, further solidifying his status as a leading figure in the nightlife and special events industry. In November 2012, David Wertheimer, heir to Chanel, engaged Roger Michael’s agency to organise his exclusive 24th birthday cocktail reception and seated dinner at Coya in Mayfair, which involved the exclusive hire of the venue. The celebration continued with an after-party at Annabel’s in Mayfair. In 2015, Roger expanded his influence by joining Miami-based InList Inc. as an Advisory Board Member and City Ambassador. Leveraging their app, he facilitated access to exclusive nightlife venues, special events, concerts, and unique experiences across 45 cities globally. In a bold move in 2016, Roger’s passion for enhancing London’s nightlife scene led him to throw his hat into the ring for London’s first “Night Czar” position—a role proposed by Mayor Sadiq Khan and widely covered in the Evening Standard. I AM ROCKSTAR Agency Presently, Roger Michael is pivotal to the success of I AM ROCKSTAR Agency. Recognised for its expertise in lifestyle and concierge services, as well as event planning, the agency continues to set industry standards by delivering bespoke experiences that redefine luxury. Under Roger’s leadership, I AM ROCKSTAR Agency excels in creating memorable moments that resonate long after they conclude. The agency offers a range of services, including: • Event Planning: Comprehensive planning and execution of high-profile events, ensuring every detail is flawless. • Lifestyle and Concierge Services: Exclusive lifestyle management for high-net-worth individuals, providing unparalleled convenience and luxury. • Marketing and Promotion: Innovative marketing strategies and promotional solutions that help clients’ brands stand out and thrive. Client Testimonials “I have used the agency to handle everything from reservations, hotel bookings, and private events to maximising my time in London and even to the extent of handling the sales of several of my pop art paintings.” – Ulf Ekberg, founding member of Ace of Base "Roger Michael and his agency I AM ROCKSTAR has organised our on-schedule London Fashion Week after-parties for many seasons. The agency really puts its heart and care into what it does, making sure that every detail is perfectly organised." – Edeline Lee, London-based, Canadian British fashion designer Contact Information Ready to experience the extraordinary? Contact I AM ROCKSTAR Agency today to enquire about our services, book an event, or explore collaboration opportunities. Go to the website.

Explore a selection of Roger’s notable press coverage, showcasing his influential role in nightlife and across the decades. 2000s: 2016 - "Roger Michael puts name on list for Mayor Sadiq Khan's night czar role" - Evening Standard (Featured Article) 2010 - "Prince William and Harry Party Scene in London" - Daily Beast 2010 - Roger Michael: "One of London's 1000 Most Influential People" - Evening Standard (Featured Article) 2009 - Roger Michael: "One of London's 1000 Most Influential People" - Evening Standard (Featured Article) 2006 - "Tuesdays at Boujis as hosted by Roger Michael...a favourite with Princes William and Harry that is also adored by models, Eurotrash, and Hollywood types" - Evening Standard 1990s: 1998 - "Roger Michael featured in GQ Germany Special Edition 'Cool Britannia' alongside England's Prime Minister Tony Blair (Featured Article) 1998 - Roger Michael: "Enhancer of credibility" - The Face (Featured Article) 1998 - "El Diablo: Roger Michael, the Spectacular Promoter" - Brazil Vogue (featured article) 1998 - Roger Michael: "Meet the fixers whose job it is to organise the social lives of homesick celebrities" - The Sunday Times Magazine (Featured Article) 1998 - "Club Guru, Roger Michael has revealed the must-have name at any celeb bash worth its glitter" - More Magazine (Featured Article) 1998 - "Bring on the party boys... 'If we want to have a party, we go to Oddbins. If Madonna, George Michael or Mick Jagger throw a bash, they go to Mark Armstrong and Roger Michael'" - Evening Standard (Featured Article) 1997 - Roger Michael: "Now one of London’s most successful promoters, his events are renowned for their sense of style and glamour" - The Independent 1996 - Roger Michael: "Promoter of some of London's most successful club nights" - Telegraph Magazine (Featured Article) 1996 - "Roger Michael: One of Britain's 50 Most Eligible Bachelors" - Company Magazine (Featured Article) 1994 - "Ace of Clubs: Roger Michael recognised as a winner at the T.A.G London Club & Bar Awards" - ES Magazine (Featured Article)

2005 – Shoot Me! London Description: A reality TV show by Fashion TV, directed by Anthony Hickox, starring Alexa Chung. The series offered a behind-the-scenes glimpse into the fashion and nightlife industries. Role: Roger Michael appears as "The Promoter" alongside Chung in episode 7 and episode 10, showcasing his expertise in nightlife promotion. 2009 – Knife Edge Description: A British thriller directed by Anthony Hickox, starring Natalie Press, Hugh Bonneville, and Tamsin Egerton. Role: Roger Michael appears in the wedding scene, adding a touch of authenticity to the film's depiction of high-society events.

Roger Michael’s eagerly awaited autobiography, scheduled for release in 2027, takes readers on a journey through the remarkable life of one of London’s most innovative nightlife promoters. Renowned for his transformative influence on the city’s cultural landscape, Roger is celebrated for pioneering bold nightlife concepts, hosting elite events, and collaborating with global brands to redefine the boundaries of entertainment. This engrossing memoir recounts Roger’s rise from modest beginnings to becoming a visionary leader in London’s nightlife. His groundbreaking initiatives, such as the iconic ‘The Next Big Thing Thursdays’ at Hanover Grand and Tuesdays at Boujis, have attracted A-list celebrities, international tastemakers, and even royalty, cementing his reputation as a trusted tastemaker in London’s elite circles. Vogue Brazil (June 1998)once described his events as “where the modeling world of London gets together to dance for hours,” while Sky Magazine (February 1997) hailed them as “defining the meaning of decadence.” The autobiography delves into both Roger’s personal achievements and the professional milestones that have shaped his career. Readers will gain exclusive insights into challenges faced, bold decisions made, and the visionary strategies that positioned Roger as a cultural icon. From hosting events for global brands like Maybelline New York and Vivienne Westwood to curating bespoke experiences for Hollywood stars, supermodels, and royalty, Roger’s story exemplifies the transformative power of perseverance and creativity. As highlighted in The Sunday Times Style Magazine, “Roger’s expertise extended to providing elite concierge services for A-list celebrities. Renowned as a ‘fixer’ for the stars, Roger curated exclusive nightlife experiences that catered to the social needs of high-profile clients, further cementing his reputation as a trusted tastemaker in London’s elite circles.” His career also took him beyond London, with notable ventures in Paris, New York, Cannes, and the UAE. Roger lived in Paris for a year, where he expanded his influence while promoting events like Fridays at Man Ray and crafting international nightlife experiences that resonated globally. With candid reflections and captivating anecdotes, Roger opens up about the philosophies, techniques, and resilience that fueled his success. His passionate dedication to innovation offers valuable lessons for aspiring entrepreneurs, nightlife aficionados, and anyone looking to make their mark in the entertainment industry. Anticipate being enthralled by Roger Michael’s life story as he takes you on a compelling journey through London’s vibrant nightlife, the challenges of staying ahead in a competitive industry, and the enduring impact of ambition and creativity. Mark your calendar for 2026, when this much-anticipated publication will reveal the untold story of one of nightlife’s most influential figures and invite you into the dynamic realm of London’s cultural transformation.