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promotional marketing, nightlife, events, promoter, visionary, night-time
going out, nightclubs, restaurants, bars, clubs, club scene, impresario, clubbing
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IntroductionRoger Michael's legacy as a nightlife innovator is defined by his transformative vision and enduring influence. For over three decades, he has set global standards for exclusivity, innovation, and high-energy entertainment, masterminding iconic club nights and experiences that continue to shape the industry worldwide. From pioneering bottle service as a luxury centerpiece to early adoption of brand activation strategies like the "CANDY SHOT" vodka mixer partnership in 1995, Roger Michael has consistently redefined the boundaries of nightlife. His innovative concepts, including "The Next Big Thing" Thursdays and "I AM ROCKSTAR Tuesdays," attracted diverse crowds, set new trends, and earned him widespread acclaim, including features in prestigious publications like Elle UK, The Face, GQ Germany, Vogue Brazil, and The Sunday Times Style. He has also been lauded for his ability to attract A-listers, celebrities, and global tastemakers to his events, solidifying his position as a key influencer in the entertainment world. His influence was further acknowledged by his inclusion in the Evening Standard’s “London’s 1000 Most Influential People” in both 2009 and 2010. His impact extends beyond nightlife, encompassing brand collaborations, special events, and hospitality ventures. In the 1990s, through his companies RMA and LWE, Roger Michael partnered with prestigious brands such as Maybelline, Vivienne Westwood, and Moët & Chandon, securing A-list celebrities and curating exclusive guest lists for impactful press and media initiatives. This track record of success has made him a sought-after collaborator for global brands and personalities. Through I AM ROCKSTAR, Roger continues to craft bespoke luxury experiences, offering tailored solutions in nightlife, luxury marketing, concierge services, and high-profile event planning for discerning clientele, providing unparalleled access. Explore the following sections to discover Roger Michael's pioneering achievements and highlight the key milestones of his remarkable career. Explore his contributions to the world of nightlife, entertainment, and hospitality, and discover the vision that has made him a true industry leader.
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Pioneering AchievementsEarly Innovations During the "Second Summer of Love" (1987), Roger Michael introduced sophistication and exclusivity to London's nightlife. His upscale nights, such as Tuesdays at Wall Street (formerly Revolution Club) in Mayfair (1988), laid the groundwork for innovative nightlife concepts that continue to shape the industry. Pioneering Nightlife Concepts Starting in 1989, Roger Michael curated an iconic series of club nights that became cultural touchstones, attracting diverse crowds and setting new trends. These included Wednesdays at Embargo, "The Next Big Thing" Thursdays at Hanover Grand, "Atomic Model" Fridays at Iceni, "Champagne Charlie" Saturdays at Brown's Members’ Club, and "Eyeball Arizona" Saturdays at Subterania. Revolutionising Luxury Service In 1992, Roger Michael revolutionised global nightlife by pioneering table bottle service as a luxury centerpiece. Inspired by a request from Bono of U2 at Browns the night before the band’s Zoo TV Tour concert at Earls Court Arena, he reimagined premium liquor service in nightclubs by introducing ice buckets designed to accommodate multiple premium bottles. This groundbreaking refinement elevated the guest experience and became a hallmark of upscale nightlife, setting a global standard that endures today. His iconic club nights—Browns on Saturdays, Iceni on Fridays, and Hanover Grand on Thursdays—further exemplified this innovation, creating vibrant, trendsetting experiences that established new benchmarks for luxury nightlife. Early Brand Activation At the launch of "The Next Big Thing" Thursdays at Hanover Grand in 1995, Roger Michael showcased his forward-thinking approach to brand partnerships by featuring "CANDY SHOT" vodka mixers on the official invitation (see attached image). At a time when strategic brand partnerships were still relatively uncommon in the UK nightlife industry, Roger Michael recognized the potential of integrating brands into the guest experience. This early example of strategic product placement within a premium nightclub setting predates the widespread adoption of such marketing tactics in the UK, demonstrating his pioneering role in integrating brand activation into the luxury nightlife experience. This partnership not only enhanced the event's appeal but also foreshadowed the now-common practice of brand activation in the industry. Brand Collaborations and Special Events Building on his nightlife success, Roger Michael expanded into the special events sector, collaborating with leading global brands such as Maybelline, Vivienne Westwood, Moët & Chandon, and Next Management. He redefined experiential marketing in both nightlife and hospitality, seamlessly combining luxury branding with an exclusive celebrity booking service, curating appearances for high-profile brands and their red-carpet events. Hospitality Leadership and Innovation Roger Michael's innovative approach to nightlife and events translated seamlessly into the hospitality sector, leading to senior directorship roles and collaborations with prestigious venues in London and abroad. Highlights include marketing and promoting Fridays at Man Ray in Paris (2004-2005), directing the "Night Lounge" at Morton’s Private Members’ Club in Berkeley Square (2009-2012), and serving as the in-house membership and marketing director for COYA "Members' Club" in Mayfair (2013-2015). Global Reach and Influence Roger Michael's influence extends internationally. From the successful launch of Iceni London's outpost in Puerto Banús, Marbella, in 1996, to his marketing and promotional work at Man Ray in Paris (2004-2005), he has consistently bridged global trends and redefined nightlife culture on an international stage. His innovative party brand, "I AM ROCKSTAR," has brought its signature experiences to venues around the world, including Blue Marlin Ibiza UAE in Abu Dhabi, The 400 Club at The Fairmont in Dubai, and Le Bar du Plaza Athénée in Paris. Enduring Legacy Roger Michael's transformative contributions have not only shaped industry practices but have also inspired a generation of industry leaders. His unparalleled impact on nightlife, special events, and hospitality has set a global benchmark for creativity and excellence.
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Key MilestonesRoger Michael's expertise and innovative approach have benefited a diverse roster of high-profile clients, including leading brands such as Maybelline New York, Vivienne Westwood, and Moët & Chandon, as well as prominent figures from the worlds of entertainment, culture, and business. In 2012, after nearly a decade staging I AM ROCKSTAR Tuesdays at Boujis, Roger Michael expanded I AM ROCKSTAR beyond nightlife, transforming it into a Luxury Lifestyle, Concierge, Marketing, and Events Agency. This evolution positioned the brand at the forefront of high-profile collaborations, attracting prestigious global clients such as TAO Group Hospitality, from the United States, which commissioned the agency to curate bespoke guest lists and guest related services for the “Club Bud Presents: Marquee & TAO – The Best of U.S. Nightlife in London for Two Nights Only.” This landmark collaboration marked NBA Team USA’s final weekend at the London Olympics, featuring headline performances by Swizz Beatz and Nas at Roundhouse. Also in 2012, Hôtel Plaza Athénée in Paris commissioned Roger Michael to host Le Bar du Plaza Athénée during Paris Fashion Week, further cementing his reputation as a leading authority in luxury nightlife and high-profile event curation. In November 2012, David Wertheimer, heir to Chanel, engaged Roger Michael and his agency to plan and oversee his private 24th birthday celebration at COYA in Mayfair, which included exclusive hire of the venue followed by an after-party at Annabel’s in Berkeley Square. In 2015, Roger was appointed to the Advisory Board of Miami-based InList Inc. and named City Ambassador. In this role, he facilitated access to exclusive nightlife venues, high-profile events, concerts, and curated luxury experiences across 45 cities worldwide. In 2016, driven by his passion for enhancing London's nightlife, Roger Michael ran for London's first "Night Czar" position—a role proposed by Mayor Sadiq Khan and widely covered in the Evening Standard. I AM ROCKSTAR Agency At the helm of I AM ROCKSTAR Agency, Roger Michael crafts bespoke luxury experiences for discerning clientele. The agency excels at providing a range of bespoke services, including comprehensive event planning, exclusive lifestyle and concierge management, and innovative marketing strategies. I AM ROCKSTAR has a proven track record of creating high-profile events, from exclusive after-show parties for renowned designers like Edeline Lee during London Fashion Week to innovative NFT launches, including the Desperate ApeWives UK launch at One Marylebone, demonstrating I AM ROCKSTAR's commitment to pushing boundaries at the intersection of fashion and technology. The agency also curates bespoke experiences for private clients, including exclusive celebrations and corporate events, demonstrating its versatility and commitment to excellence.
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Event Planning, Bespoke Guest List Curation & Celebrity RelationsCreating unforgettable experiences is at the heart of everything Roger does. For over two decades, he has curated many exclusive and talked-about events in the world, seamlessly blending luxury, innovation, and cultural relevance. From high-profile product launches to private celebrations for A-list celebrities, Roger provides full-service event planning and celebrity relations for prestigious brands and personalities, ensuring flawless execution from concept to completion. His expertise extends internationally, crafting bespoke events that resonate with diverse audiences. 1996 Iceni Mayfair, Puerto Banús Launch (Marbella) Collaborated with Steve Strange and Jeanette Calliva on the launch of Iceni Mayfair's Puerto Banús location (owned by Fred Moss and Marc Merran). Curated tailored guest lists, securing the attendance celebrities and international jet-setters. Oversaw marketing and talent management for the launch, establishing Iceni Mayfair as a top nightlife destination in Marbella. 1997 Colgate Platinum Elite Model Look of the Year Competition Collaborated with Elite Premier founders Carole White and Chris Owen to secure an alcohol sponsor for the event. Supported talent coordination for the competition, featuring supermodel Linda Evangelista. 1998 Maybelline New York Official UK Launch Partnered with Maybelline New York on the launch of their brand in the UK, leveraging Roger Michael's 'The Next Big Thing' Thursdays event series. Developed and managed the guest list, securing attendance from a diverse mix of celebrities, tastemakers, and key media. Executed a high-impact event that successfully blended the worlds of beauty and nightlife, resulting in significant media attention and brand awareness. International Launch of Vivienne Westwood's 'Boudoir' Fragrance Partnered with Astrid Sutton Associates on the international launch of Vivienne Westwood's debut fragrance, 'Boudoir,' at Gatliff Road Depot. Curated the bespoke guest list and managed A-list celebrity and tastemaker attendance, providing related services throughout the evening. Oversaw the post-event gifting, ensuring a memorable and luxurious experience for attendees. Moët & Chandon Fashion Tribute Honouring Vivienne Westwood Partnered with Vivienne Westwood on this prestigious tribute at the Victoria and Albert Museum, securing A-list celebrity attendance. Curated the guest list and managed A-list celebrity and tastemaker attendance, providing related services throughout the evening, ensuring memorable event honouring her contributions to fashion. Sophie Dahl's 21st Birthday Celebration Planned and executed Sophie Dahl's 21st birthday celebration at The Berkeley Playhouse in Mayfair. Delivered an elegant and vibrant event befitting the renowned author, former model, and granddaughter of Roald Dahl. 1999 Vivienne Westwood's First U.S. Store Launch and First Fashion Show (NYC) Partnered with Vivienne Westwood for the launch of her first U.S. store at 71 Greene Street in New York City and an exclusive red-carpet dinner at The Cow in the meatpacking district, celebrating her first U.S. fashion show and her presence in the U.S. Curated bespoke guest list and Co-hosted the dinner attended by Vivienne Westwood, Chandra North (face of the Boudoir) and fashion industry luminaries. NEXT Management's U.K Arrival Celebration Partnered with the directors of NEXT Management to celebrate the arrival of thier U.K outpost with REVLON and Adriana Sklenarikova. The red-carpet dinner was held at Thai Square off Trafalgar Square and an after-party at Chinawhite off Regent Street. Planned all aspects of the events as well as curated an exclusive guest list of celebrities, VIPs, and fashion insiders. London Launch of Puff Daddy's 'Forever' Album Co-produced the London launch event for Puff Daddy's 'Forever' album at Café de Paris, partnering with Mark Baker and Jeffrey Jah on behalf of Bad Boy Records. Curated guest list and secured top celebrities and VIPs. 2000 Next Management London's Inaugural Model Search 'Face of 2000' After-Party: Planned and co-hosted the official after-party at the Emporium nightclub for Next Management London's inaugural model search at Earls Court Exhibition Centre. Curated the guest list to celebrate this landmark occasion. Bryan Adams' Debut Photography Exhibition (Saatchi Gallery): Supported the planning and production team (led by Katy Barker, Stephanie Hoppen, and Michael Hoppen) for Bryan Adams' debut photography exhibition at The Saatchi Gallery (St John's Wood). Contributed to the successful execution of the exhibition and reception, ensuring a memorable launch. Zara Simon's 21st Birthday Celebration Organised Zara Simon's exclusive 21st birthday celebration at the Noble Rot (now Maddox) in Mayfair. Created a memorable event befitting the daughter of Monsoon founder Peter Simon, reflecting her personal style. 2003 Cerruti 1881 Fragrance Launch Provided bespoke guest list curation for the Cerruti 1881 fragrance launch at 33 Portland Place, London, for Trudi Collister at Unilever Cosmetics International. Ensured key socialites and VIPs were in attendance. Chris Cornell and Audioslave Pre-Concert Party Co-hosted a pre-concert party at Aura in St. James's Mayfair with Nick Blast, the night before Chris Cornell and Audioslave's performance at the O2 Academy Brixton. Planned and produced the event, securing attendance from a distinguished guest list of socialites and VIPs. European Launch of the Sports Illustrated Swimsuit Issue Planned and co-hosted the UK launch after-party at Tantra Club for the European edition of the Sports Illustrated Swimsuit Issue, with cover star Petra Nemcova in attendance, following the launch event at The Collection in Chelsea. Created a memorable celebration marking the issue's debut. 2004 Lionel Richie & Thomas Flohr Private Party Planned and executed this exclusive private party at Thomas Flohr's Knightsbridge residence. Curated a guest list of top VIPs and socialites, reflecting the luxury and exclusivity of the occasion. Robbie Williams' Greatest Hits Album Launch (Paris) Collaborated with Gordon Hagan and provided a bespoke guest list for the Paris launch of Robbie Williams' Greatest Hits album at Club Etoile (12 Rue de Strasbourg) in Paris. Secured attendance from top models, socialites, and VIPs, enhancing the event's prestige. 2005 Jake Sumner's Fiction Plane Album Release Curated a bespoke guest list and related services for Fiction Plane's album release event at The Marquee Club in London for Trudi Styler's company. Added a touch of prestige to the occasion. Fashion TV 'Shoot Me! London' Launch Planned and Co-produced this event for the 'Shoot Me! London' launch by Fashion TV at The Roof Gardens in Kensington. Curated a bespoke guest list of celebrities, socialites, and VIPs, ensuring a high-profile and successful event. "F*** Me I'm Famous!" Paris, London, Ibiza & Miami' Album Launch Co-hosted an exclusive gathering in the VIP room with Jeanette Calliva for the launch of Cathy and David Guetta's compilation album at Ministry of Sound. We both curated bespoke guest lists of influential figures, ensuring a high-profile and impactful launch event. 2006 Black Calvados Paris Grand Opening & Liya Kebede's Birthday (Paris) Facilitated the collaboration between Liya Kebede (face of Estée Lauder and WHO's Ambassador) and Black Calvados for this high-profile grand opening and birthday celebration. Ensured a memorable event at 40 Avenue Pierre 1er de Serbie, Paris. 2007 "Private" Adult Films 40th Anniversary Celebration (Cannes) Co-hosted this milestone anniversary celebration at the Carlton Cannes Hotel during the 60th Cannes Film Festival in association with Nikki Beach. Curated an exclusive guest list befitting the glamour of the festival. 2008 Kiera Chaplin x Ibiza Style Magazine Party (Ibiza) Planned and produced this exclusive event at the Ibiza Lounge in Old Town Ibiza, collaborating with Editor Jürgen Bushe to celebrate Kiera Chaplin's cover shoot for Ibiza Style magazine. Facilitated the collaboration between Kiera and Jurgen and Managed all logistics with shoot and location, and execution a memorable and stylish event. 2009 Chris Cornell 'Scream' Album Launch & Concert Celebration Planned and co-hosted this exclusive event at Raffles members' club in Chelsea, following Chris Cornell's concert at the 02 Shepherd's Bush Empire. Curated a bespoke guest list for this dual album and concert celebration, with Cornell and his wife Vicky Cornell in attendance. Peter Stringfellow's Angels (Wardour Street) Relaunch Spearheaded the revitalisation of Angels on Wardour Street into a thriving weekly nightclub on Fridays for Peter Stringfellow, complementing the existing adult entertainment. Managed and hosted the weekly Friday night events, attracting a trendy clientele and driving the relaunch's success. 2010 UFC European Launch & UK Debut Celebration Co-hosted the inaugural UFC European launch and UK debut fight celebration at Altitude 360 in London with Jeanette Calliva. Curated a bespoke guest list of VIPs and socialites, ensuring a high-profile and successful event. 2012 Chanel’s Heir David Wertheimer 24th Birthday Celebration Planned and executed this exclusive birthday celebration for David Wertheimer, Heir to Chanel, including a cocktail reception and dinner at Coya in Mayfair, followed by an after-party at Annabel’s in Berkeley Square. Managed all logistics and guest coordination between venues. Let Roger Michael craft your next unforgettable event. Contact him today to discuss your event or lifestyle management needs. Phone: +44 (0) 203 290 6061 Email: info@iamrockstar.com Website: www.iamrockstar.com
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Testimonials"I have used the agency to handle everything from reservations, hotel bookings, and private events to maximising my time in London and even to the extent of handling the sales of several of my pop art paintings." — Ulf Ekberg, founding member of Ace of Base "Roger Michael and his agency I AM ROCKSTAR has organised our on-schedule London Fashion Week after-parties for many seasons. The agency really puts its heart and care into what it does, making sure that every detail is perfectly organised." — Edeline Lee, London-based, Canadian British fashion designer "I’ve know Roger Michael and his company I AM A ROCKSTAR for many years. He is a consummate professional, a delight to deal with and looks after our stays in London and dining arrangements with care and flair!" — Mark Crowdy, Writer, Producer,, Actor
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Awards and AccoladesRoger Michael has received numerous prestigious accolades throughout his career. These awards reflect his innovation, dedication, and influence across the industry. 2013: Services to The Industry Award Presented at The London Club & Bar Awards Recognising Roger Michael’s groundbreaking contributions to London’s nightlife. “I AM ROCKSTAR” Tuesdays by Roger Michael at Boujis 2006: Greatest Night Award Presented at The London Club & Bar Awards Celebrating the exceptional success and popularity of this groundbreaking weekly night. 2007: Best Night Award Presented at The Brahma London Club & Bar Awards Recognising the innovative and unforgettable experiences that defined the weekly night. 2008: Best Night Award Presented at The London Club & Bar Awards Honouring the continued excellence and cultural impact of “I AM ROCKSTAR" 2012: Best Longest-Running Night Award Presented at The London Club & Bar Awards Acknowledging the enduring appeal and longevity of this iconic weekly night from 2003–2012. 2012: Personality of the Year 'Runner-Up' Award Presented at The London Lifestyle Awards Roger Michael was runner-up to London Mayor Boris Johnson in recognition of his influence on the city’s cultural landscape. 2009 & 2010: Included in the Evening Standard’s “London’s 1000 Most Influential People” Highlighting Roger Michael’s profound influence and impact on London’s social and cultural landscape. 2008: Outstanding Achievement Award Presented at The London Club & Bar Awards Celebrating nearly three decades of pioneering work, this award highlights Roger Michael’s lasting influence on London’s nightlife and his role in shaping industry standards. 2007: Up All Night Award Presented at The Brahma London Club & Bar Awards Recognising Roger Michael’s exceptional dedication and energy in the nightlife industry, hosting over three distinct weekly nights at premier venues across London. 2005: Best Party Organiser Award Presented at The London Club & Bar Awards Recognising exceptional skills in organising and executing high-profile clubnights and special events. 1997: Best Night Award “The Next Big Thing” Thursdays at Hanover Grand by Roger Michael Presented at The cK Calvin Klein Jeans London Club & Bar Awards Honouring the innovative and successful weekly night that captivated attendees. 1996: Best Night Award “Champagne Charlie” Saturdays at Browns by Roger Michael Presented at The Champagne Piper London Club & Bar Awards Celebrating the unique and memorable experiences created for guests. 1995: Best Promoter Award Presented at The Virgin Energy London Club & Bar Awards Recognising outstanding promotional efforts and success in the nightlife industry. 1995: Longest Guestlist Award “Atomic Model” Fridays at Iceni by Roger Michael Presented at The Virgin Energy London Club & Bar Awards Acknowledging the night’s popularity and extensive guestlist. 1994: The Rudest Door Host Award “Atomic Model” Fridays at Iceni by Roger Michael Presented at The T.A.G London Club & Bar Awards Recognising Roger Michael’s firm adherence to a strict door policy, ensuring a high-quality experience for guests and contributing to the unique and memorable atmosphere of the night.
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Notable Media FeaturesExplore a selection of Roger’s notable press coverage, showcasing his influential role in nightlife and across the decades. 2000s: 2016 - "Roger Michael puts name on list for Mayor Sadiq Khan's night czar role" - Evening Standard (Featured Article) 2010 - "Prince William and Harry Party Scene in London" - Daily Beast 2010 - Roger Michael: "One of London's 1000 Most Influential People" - Evening Standard (Featured Article) 2009 - Roger Michael: "One of London's 1000 Most Influential People" - Evening Standard (Featured Article) 2006 - "Tuesdays at Boujis as hosted by Roger Michael...a favourite with Princes William and Harry that is also adored by models, Eurotrash, and Hollywood types" - Evening Standard 1990s: 1998 - "Roger Michael featured in GQ Germany Special Edition 'Cool Britannia' alongside England's Prime Minister Tony Blair (Featured Article) 1998 - Roger Michael: "Enhancer of credibility" - The Face (Featured Article) 1998 - "El Diablo: Roger Michael, the Spectacular Promoter" - Brazil Vogue (featured article) 1998 - Roger Michael: "Meet the fixers whose job it is to organise the social lives of homesick celebrities" - The Sunday Times Magazine (Featured Article) 1998 - "Club Guru, Roger Michael has revealed the must-have name at any celeb bash worth its glitter" - More Magazine (Featured Article) 1998 - "Bring on the party boys... 'If we want to have a party, we go to Oddbins. If Madonna, George Michael or Mick Jagger throw a bash, they go to Mark Armstrong and Roger Michael'" - Evening Standard (Featured Article) 1997 - Roger Michael: "Now one of London’s most successful promoters, his events are renowned for their sense of style and glamour" - The Independent 1996 - Roger Michael: "Promoter of some of London's most successful club nights" - Telegraph Magazine (Featured Article) 1996 - "Roger Michael: One of Britain's 50 Most Eligible Bachelors" - Company Magazine (Featured Article) 1994 - "Ace of Clubs: Roger Michael recognised as a winner at the T.A.G London Club & Bar Awards" - ES Magazine (Featured Article)
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Filmography2005 – Shoot Me! London Description: A reality TV show by Fashion TV, directed by Anthony Hickox, starring Alexa Chung. The series offered a behind-the-scenes glimpse into the fashion and nightlife industries. Role: Roger Michael appears as "The Promoter" alongside Chung in episode 7 and episode 10, showcasing his expertise in nightlife promotion. 2009 – Knife Edge Description: A British thriller directed by Anthony Hickox, starring Natalie Press, Hugh Bonneville, and Tamsin Egerton. Role: Roger Michael appears in the wedding scene, adding a touch of authenticity to the film's depiction of high-society events.
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AutobiographyThrough innovation and relentless drive, Roger Michael reshaped London’s nightlife, setting a new standard for creativity and cultural transformation in nightlife. Roger Michael’s eagerly awaited autobiography takes readers on a transformative journey through the life of a nightlife visionary. From heartbreak to reinvention, Roger’s story began with a life-changing breakup that led him to leave the automotive industry and immerse himself in the vibrant energy of Chelsea and the West End nightlife scene during the mid-1980s. Living on the iconic King’s Road, he embraced late nights and electrifying connections, encountering influential figures like Steve Strange and Jeanette Calliva (The Bank/Double Bass), Rusty Egan (Embargo), Chris Sullivan (The Wag), Jake and Angelo Panayiotou (Browns), Robert Pereno and James Holdsworth (Crazy Larry’s), Mark Armstrong and Phil Bloomberg (The Wag), Nick Fry (Café de Paris), Spike and Neville (MFI), Laurence Malice (Trade), and Michael and Gerlinde Costiff (Kinky Gerlinky), and many others. These encounters sparked his passion for nightlife and inspired him to create his own unique mark on the scene. Influenced by notable figures and the vibrant energy of the ‘Second Summer of Love,' characterised by its emphasis on freedom, creativity, and new musical genres, Roger ushered in a new era of exclusive and innovative nightlife experiences. His visionary approach shifted the focus of nightlife away from dark, dank warehouses and dress-to-sweat raves, introducing more refined and culturally dynamic spaces. Entering the competitive world of London nightlife in 1987 as an underdog, Roger faced established competition and limited resources. Undeterred, his determination and fresh vision laid the foundation for a pioneering career. In 1988, he launched his first night, Tuesdays at Wall Street (formerly Revolution Club), followed by a groundbreaking collaboration with Joel Cadbury for Wednesdays at Embargo in 1989—an unexpected partnership that brought together contrasting backgrounds to redefine midweek nightlife and set a new standard for creative synergy. These ventures quickly gained him recognition for their innovative approach and laid the groundwork for his future success. Renowned for his groundbreaking clubnight concepts, introducing table bottle service as a luxurious centerpiece, and pioneering brand activations with global brands Maybelline and Lucky Strike at "The Next Big Thing" Thursdays at Hanover Grand, Roger became a defining figure of the 1990s London nightlife scene. His clubnights became cultural cornerstones, spotlighting London as the global epicenter of creative expression and youth-driven innovation. The Face (February 1998 issue) celebrated Roger as London’s ultimate “enhancer of credibility.” The feature spotlighted his curated list of one thousand “cool” people—a coveted metric of social relevance. It emphasised how Roger’s highly sought-after events became synonymous with status and inclusivity, reflecting his unique ability to define trends and reshape cultural norms. Shaped by his formative years as a child in Grenada during its turbulent revolution—a time of profound social and political upheaval—Roger developed a deep understanding of cultural resilience and community dynamics. Returning to England in 1979 after the passing of both parents, these experiences instilled in him a deep appreciation for community and the power of cultural expression, which would later inform his vision for inclusive and dynamic nightlife experiences. This foundation became the cornerstone of Roger’s approach to nightlife, inspiring his vision for inclusive, culturally dynamic, and trendsetting experiences. Sharing his insights into the challenges and triumphs of building a successful career in the competitive world of nightlife, Roger recounts his journey from curating iconic club nights like “The Next Big Thing” Thursdays at Hanover Grand and “I AM ROCKSTAR” Tuesdays at Boujis, a brand that became synonymous with glamorous experiences, attracting an elite crowd, including royalty and Hollywood stars—to running four unprecedented weekly nights across central London. He further diversified into special event curation, providing exclusive guest list services and securing A-list celebrity attendance for high-profile brand events with global powerhouses like Vivienne Westwood and Moët & Chandon, consistently pioneered innovative approaches in experiential marketing and nightlife branding, such as unique event themes and marketing strategies. Readers will gain an intimate perspective on the evolution of nightlife, the art of creating unforgettable experiences, and the importance of building a strong brand. With candid reflections and vivid anecdotes, Roger offers valuable lessons for aspiring entrepreneurs, nightlife aficionados, and anyone seeking to make their mark in the entertainment industry. The autobiography also delves into Roger’s ability to bridge global trends and redefine nightlife culture on an international stage. Living dynamically between two iconic cities, Roger staged international ventures, including his successful work marketing and promoting Fridays at Man Ray, located off Avenue des Champs-Élysées in Paris from 2004 to 2005, alongside weekly residencies in London—Tuesdays at Boujis in Kensington and Thursdays at Kabaret’s Prophecy in Soho. These experiences underscore his significant impact on the nightlife scene in both cities. Mark your calendars for 2027, when this much-anticipated publication will reveal the untold story of one of nightlife’s most influential figures and invite you on a journey through the dynamic world of London’s cultural transformation.
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Portrait by Jonathan Yeo and Mugshot by Stephane Graff
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