Roger Michael is recognised as a curatorial force behind London's nightlife evolution, an architect of atmosphere whose influence spans decades across continents and cultural sectors.The first promoter to sustain multiple simultaneous weekly clubnights from 1990 to 1998, Roger built a reputation for programming that treated nightlife as a craft. This followed his 1988 breakthrough with Tuesdays at Wall Street in Mayfair (formerly Revolution Club), where he brought together two worlds that rarely met, London's high society and the emerging underground scene, within an established venue. During this period he introduced multi-bottle ice bucket service at Browns Members' Club in 1992, turning a backstage function into a centrepiece of luxury identity that others would go on to adopt. His nights introduced new revenue streams and a template for how venues could operate as experiential platforms.His clubnight concepts, including "The Next Big Thing" Thursdays at Hanover Grand, became cultural touchstones that drew A-listers, celebrities and tastemakers. In 1995, brands including Donna Karan, ProPlus, and Lucky Strike were approaching Roger to integrate into his nightlife platforms, recognising his events as culturally credible channels where product and culture met authentically. In 1997, The Independent profiled Roger as "one of London's most successful promoters." His work extended into brand collaborations with Maybelline New York, Vivienne Westwood, and Moët & Chandon, curating guest lists and securing A-list attendance for press, media and event initiatives. His career has been chronicled by Elle UK, The Face, GQ Germany, Vogue Brazil, and The Sunday Times Style.His work was recognised by the London Club & Bar Awards across nearly two decades (1994–2013), with accolades including "Best Promoter" (1995) and "Outstanding Achievement" (2008), culminating in the "Services to the Nightlife Industry" award. His wider cultural standing was acknowledged when he was named "Personality of the Year Runner-Up" at the 2012 London Lifestyle Awards.After the multi-night era concluded in 1998, Roger continued to work across high-profile special events and brand collaborations through the early 2000s. In 2003, he launched "I AM ROCKSTAR Tuesdays" at Boujis, a night that would define curated luxury nightlife for the decade that followed. By 2004, demand for his curation had extended beyond London. Operating across two capitals, he ran Tuesdays at Boujis and Thursdays at Kabaret's Prophecy in London while marketing and promoting Fridays at Man Ray in Paris off Champs-Élysées off the Champs-Élysées, travelling between cities each weekend via Eurostar to maintain all three nights. This bi-city period reflects the international reach and operational intensity that shaped the next phase of his career.He was named in the Evening Standard’s 'London's 1000 Most Influential People' in both 2009 and 2010.Through I AM ROCKSTAR, Roger continues this work today. Recent projects include Esprit de Nuit, his own monthly residency at CÉ LA VI London, alongside cultural partnerships marking GLASS Magazine's 18th anniversary and Edeline Lee's 15th anniversary with Harper's Bazaar Privé in 2026. Across a career defined by experiential precision, discretion and emotional intelligence, he continues to shape how luxury experiences are conceived, drawing on relationships and cultural judgement built over time.

Early InnovationsIn the mid 1980s, a moment of generational change and accelerating cultural shift, Roger Michael stepped into a London shaped by post-New Romantic style, emerging rave energy and the early signs of a new social era. Against this backdrop, his warehouse and private house gatherings brought together an eclectic mix: aristocrats, artists, musicians, misfits, public-school graduates, entrepreneurs and the Euro jet-set, creating intimate cultural intersections that marked the beginning of his curatorial journey.He assembled diverse social worlds under one roof, connecting Kensington and Chelsea, Hampstead, Soho and the West End through nightlife, music and shared cultural experience. His aim was consistent: to bring people together in a way London had not yet seen. Through imagination and curation, he brought structure and refinement to experiences that had previously been spontaneous and raw.This ability to bridge social worlds that rarely mixed became the foundation of his approach, drawing underground credibility and mainstream appeal into the same room. These gatherings established his reputation as a curator who could hold both at once.Wall Street in Mayfair: 1988By 1988, Roger saw greater potential in established nightclub venues than in the underground scene. During the Second Summer of Love he launched his first night, Tuesdays at Wall Street in Mayfair (formerly Revolution Club) off Berkeley Square, offering a refined, glamorous alternative to a scene defined by underground spontaneity. This positioning laid the foundation for the multi-night model that followed, where atmosphere, curation and social diversity mattered as much as the music.Multi-Night Programming and the Rise of Bottle Service: 1989–1998Building on the success of Wall Street, Roger engineered a new multi-format model for London nightlife in 1989. Rather than running a single successful night, he programmed multiple simultaneous clubnights across the week, Wednesday through Saturday. Each carried its own identity: a distinct atmosphere, music, fashion and crowd, from emerging creatives to global icons. From 1990 to 1998 he was the first promoter to personally run multiple simultaneous weekly clubnights in London.It was during this period, at Browns, the private members' club on Great Queen Street in Covent Garden and one of London's leading celebrity rooms, that Roger introduced an innovation that would reshape how bottles were served. In 1992 he pioneered multi-bottle ice bucket service, turning a backstage operational function into a centrepiece of luxury identity and social theatre. At the time, ice buckets held a single bottle and chilled only champagne and wine, while spirits were served at room temperature. The idea came from a request by Bono of U2, during one of Roger's Saturday nights while the band was in London for their Zoo TV Tour, for chilled vodka that the existing service could not properly accommodate. Presenting premium bottles across categories together in custom ice buckets, with a sense of occasion, gave the table a focal point and the venue a new high-margin revenue stream.Its wider significance came next. Bottle service until then belonged to the members' club tier. Roger carried the format into larger rooms, creating VIP areas and introducing bottle service at Hanover Grand and Iceni, and in doing so moved it from the private clubs into mainstream London nightlife, where it became a fixture.Media Recognition and Cultural ValidationBy the mid 1990s, Roger's nights were drawing sustained attention from the national press and the style titles that defined the era. The Independent credited him with treating nightlife as "an art form in its own right." In its 1998 Cool Britannia London special, GQ Germany profiled Roger as a leading figure in the city's nightlife, running five club nights a week, and named Bruce Willis, Madonna and Prince among the VIPs spotted at them. In February 1998, The Face, then the definitive style authority, profiled him as "an enhancer of credibility," recognising his curated approach to guest lists as a benchmark for cultural relevance in London. The feature acknowledged his influence in defining who and what mattered in the city's social landscape, positioning him as a cultural curator whose endorsement carried tangible value for individuals and brands alike.From this foundation came a succession of clubnights, each with its own identity and following.Wednesdays: EmbargoLaunched in 1989 and running for some four years, Embargo in Chelsea was jointly hosted by Roger Michael and Joel Cadbury, and became a must-attend destination for influential Londoners and the international jet set. Known for its early dinner service, live bands and an atmosphere centred on hip-hop, R&B and garage music from Derek B (Derek Boland), Embargo attracted Bruce Willis, Stephen Dorff, Mariah Carey and Jemima Khan (née Goldsmith). It set the rhythm for the rest of the week.Saturdays: "Champagne Charlie" at Browns Members' ClubRunning for close to four years, "Champagne Charlie" at Browns drew a clientele seeking elegance and cultural cachet, among them Bono, Brad Pitt, Ray Liotta, John Galliano, Anton Corbijn, Mariah Carey, Jemima Khan (née Goldsmith), Slash and Axl Rose of Guns N' Roses. Featuring a curated mix of pop, hip-hop and house music, the night received "Best Night" at The Champagne Piper London Club & Bar Awards (1996).Saturdays: "EyeBall Arizona" at SubteraniaFollowing the Browns years, Roger took his Saturday night to Subterania in Notting Hill, where it became "EyeBall Arizona." Attended by Domenico Dolce and Stefano Gabbana and featured in ES Magazine, it established itself as a destination for London's cool and sophisticated crowd. At a time when house, trance, techno and electronica dominated the scene, it offered a glamorous alternative defined by avant-garde fashion and house music, and what ES Magazine called the "glitteriest balls" in London. The night drew an adventurous audience and showed that nightlife could be both experimental and refined.Fridays: "Atomic Model" at IceniFeatured in The Independent and Peter Stuyvesant Travel’s City Vibes London & Paris Edition, "Atomic Model" ran at Iceni for several years. Orchestrated by Roger Michael and Gordon Lam, the night prioritised atmosphere over music, drawing praise from The Independent for its unpretentious, communal feel while still attracting a fashionable and discerning crowd. Playing house and dance music, it drew Prince, Bryan Adams, Sylvester Stallone, Armand Assante and Brad Pitt, and received "Longest Guestlist" at The Virgin Energy London Club & Bar Awards (1995).Thursdays: "The Next Big Thing" at Hanover GrandA high-energy night at Hanover Grand, drawing a crowd that came for glamour and social currency. SKY Magazine (February 1997) celebrated its "decadent glamour," noting that it drew supermodels and soap stars alike, and that more models paid their own way in than at any other club in London. The music mixed house and speed garage upstairs, with DJs Dom T and Derek B, while Guy Preston and Simon Mills played hip-hop and R&B in the basement. GQ Germany featured the night in its "Cool Britannia" special edition, and The Mirror reported that it "once turned away pop aristocrats Bono, Madonna and the late Michael Hutchence." It received "Best Night" at The cK Calvin Klein Jeans London Club & Bar Awards (1997).Roger Michael Associates and Early Brand Activation: 1995In 1995 Roger incorporated Roger Michael Associates Ltd, a marketing, promotion and special events company, working from his own offices in London. His clubnights had become places where brands wanted to be seen, and the traffic ran both ways. Donna Karan, ProPlus and Lucky Strike sought a presence within his nights, extending their visibility beyond the venue into editorial placements including Time Out. When The Next Big Thing opened at the Hanover Grand in February 1995, the vodka jelly-shot brand Candy Shot launched alongside it. The London Club & Bar Awards tell the same story, carrying the name of a different sponsor each year, from Champagne Piper to Virgin Energy to cK Calvin Klein Jeans, as brands sought access to the crowds and opinion formers that clubs assembled.Roger shaped these opportunities as integration rather than sponsorship, positioning nightlife as a medium where product and culture could meet without either being diminished. By building environments where brands reached tastemakers naturally, he was working, a decade early, in what is now called experiential marketing.Expanding Abroad: 1996By 1996 Roger was running nights across the week, with brands seeking a place in his rooms and the press writing about him in three countries. That year he was asked to do something the trade had barely attempted.Iceni in Mayfair, owned by Fred Moss and Marc Merran, opened an outpost in Puerto Banús, Marbella. Three people were asked to launch it. One was Steve Strange, the New Romantic figurehead and a man Roger had long looked up to. Another was Jeanette Calliva. The third was Roger. They spent a week there making the room work.Nightlife was a local trade. A reputation was built on a door, on a street, in a single city, and it seldom travelled beyond it. Roger's did. It was the first time his work crossed a border. It would not be the last.

Brands had been buying their way into Roger's rooms since 1995. From 1997 they began commissioning him to build their own, and the work ran through Roger Michael Associates Ltd.What they were buying was judgement about who should be in the room. Vivienne Westwood engaged him for the launch of her debut fragrance, for the Moët & Chandon tribute in her honour at the Victoria and Albert Museum, and for the opening of her first American store. Maybelline chose his Thursday night at the Hanover Grand as the platform for its UK launch. The pattern held across the clients that followed. He knew who mattered, he could reach them, and he could be trusted with their guests once they had arrived.The work below spans fashion, beauty, music, entertainment, hospitality, sport and private celebration, from 1997 to 2012.FASHIONColgate Platinum Elite Model Look of the Year (1997)Worked with Elite Premier founders Carole White and Chris Owen, securing the event's drinks sponsorsSupported talent coordination for the competition, held at the Connaught Rooms on Great Queen Street, with Linda Evangelista in attendanceVivienne Westwood: First U.S. Store and Fashion Show (New York, 1999)Partnered with Vivienne Westwood on the opening of her first American store at 71 Greene StreetCurated the guest list and co-hosted the red-carpet dinner at The Cow in the Meatpacking District, marking her first U.S. fashion showGuests included Westwood and Chandra North, the face of BoudoirNEXT Management's U.K. Arrival (1999)Worked with the directors of NEXT Management on the launch of their U.K. outpost, with REVLON and Adriana SklenarikovaPlanned the red-carpet dinner at Thai Square off Trafalgar Square and the after-party at ChinawhiteCurated a guest list of celebrities, VIPs and fashion insidersNext Management London, 'Face of 2000' After-Party (2000)Planned and co-hosted the after-party at Emporium for Next Management London's first model search, held at Earls Court Exhibition CentreSports Illustrated Swimsuit Issue, European Launch (2003)Planned and co-hosted the UK after-party at Tantra Club for the European edition, with cover star Petra Nemcova in attendanceThe event followed the launch at The Collection in ChelseaKiera Chaplin for Ibiza Style Magazine (Ibiza, 2008)Planned and produced the event at the Ibiza Lounge in Old Town Ibiza with editor Jürgen Bushe, marking Kiera Chaplin's cover shootManaged logistics and delivery throughoutBEAUTYMaybelline New York, UK Launch (1998)Partnered with Maybelline New York on its UK launch, using 'The Next Big Thing' Thursdays at the Hanover Grand as the platformBuilt and managed the guest list, securing celebrities, tastemakers and key mediaThe event drew significant press coverage for the brandVivienne Westwood, 'Boudoir' Fragrance Launch (1998)Curated the guest list and managed A-list attendance for the international launch of Westwood's debut fragrance at Gatliff Road DepotCoordinated post-event giftingThe fragrance grossed $10 million in its first year (WWD)Moët & Chandon Fashion Tribute to Vivienne Westwood (1998)Partnered with Vivienne Westwood on the tribute at the Victoria and Albert MuseumCurated the guest list and managed celebrity and tastemaker attendance across the eveningCerruti 1881 Fragrance Launch (2003)Curated the guest list for the launch at 33 Portland Place, London, for Trudi Collister at Unilever Cosmetics InternationalMUSICPuff Daddy, 'Forever' Album Launch (1999)Co-produced the London launch at Café de Paris with Mark Baker and Jeffrey Jah, on behalf of Bad Boy RecordsCurated the guest list and secured celebrity attendanceChris Cornell and Audioslave, Pre-Concert Party (2003)Co-hosted with Nick Blast at Aura in St James's, the night before Audioslave's performance at O2 Academy BrixtonPlanned and produced the event and curated the guest listRobbie Williams, Greatest Hits Album Launch (Paris, 2004)Worked with Gordon Hagan on the Paris launch at Club Etoile, 12 Rue de StrasbourgCurated the guest list, securing models, socialites and VIPsFiction Plane, Album Release (2005)Curated the guest list for Jake Sumner's Fiction Plane at The Marquee Club in London, for Trudie Styler's companyCathy and David Guetta, 'F*** Me I'm Famous!' Album Launch (2005)Co-hosted the VIP room with Jeanette Calliva at Ministry of Sound for the launch of the Paris, London, Ibiza and Miami compilationCurated the guest listChris Cornell, 'Scream' Album Launch (2009)Planned and co-hosted at Raffles members' club in Chelsea, following Cornell's concert at O2 Shepherd's Bush EmpireChris Cornell and Vicky Cornell attendedENTERTAINMENTBryan Adams, Debut Photography Exhibition (Saatchi Gallery, 2000)Supported the production team led by Katy Barker, Stephanie Hoppen and Michael Hoppen for Bryan Adams' first photography exhibition at The Saatchi Gallery, St John's WoodFashion TV, 'Shoot Me! London' Launch (2005)Planned and co-produced the launch at The Roof Gardens in KensingtonCurated a guest list of celebrities, socialites and VIPs'Private' Adult Films, 40th Anniversary (Cannes, 2007)Co-hosted the anniversary at the Carlton Cannes Hotel during the 60th Cannes Film Festival, in association with Nikki BeachCurated the guest listAngels, Wardour Street, Relaunch (2009)Led the relaunch of Angels on Wardour Street for Peter Stringfellow, establishing a weekly Friday clubnight alongside the venue's existing businessManaged and hosted the Friday nights through the relaunchHOSPITALITYBlack Calvados, Paris Grand Opening and Liya Kebede's Birthday (Paris, 2006)Brought together Liya Kebede, the face of Estée Lauder and a WHO Goodwill Ambassador, and Black Calvados for the opening and birthday celebration at 40 Avenue Pierre 1er de SerbieSPORT:UFC European Launch and UK Debut (2010)Co-hosted the UFC's European launch and UK debut fight celebration at Altitude 360 in London with Jeanette CallivaCurated the guest listPRIVATE CELEBRATIONS:Sophie Dahl's 21st Birthday (1998)Planned and delivered the celebration at The Berkeley Playhouse in Mayfair, for the author and former model, granddaughter of Roald DahlZara Simon's 21st Birthday (2000)Organised the celebration at Noble Rot, now Maddox, in Mayfair, for the daughter of Monsoon founder Peter SimonLionel Richie and Thomas Flohr, Private Party (2004)Planned and delivered a private party at Thomas Flohr's Knightsbridge residenceCurated the guest listDavid Wertheimer's 24th Birthday (2012)Planned and delivered the celebration for David Wertheimer, heir to Chanel: cocktails and dinner at COYA in Mayfair, followed by an after-party at Annabel's in Berkeley SquareManaged logistics and guest coordination across both venuesBrand events, private celebrations and partnerships are handled today through I AM ROCKSTAR.

Building on his foundation of client success and nightlife innovation, Roger's strategic evolution reflects disciplined expansion—transforming I AM ROCKSTAR from legendary clubnight into luxury lifestyle atelier. Key strategic milestones mark this transformation from 2003 through today.2003–2012: Consolidation and ElevationFollowing the conclusion of his groundbreaking multi-night era in 1998, Roger spent the early 2000s refining his approach through high-profile special events and selective brand collaborations. In 2003, he launched "I AM ROCKSTAR Tuesdays" at Boujis—a clubnight that would define luxury nightlife curation for nearly a decade. This period established the operational foundation and cultural credibility that would enable the strategic expansion to follow.2012 marked a strategic pivot. Roger expanded I AM ROCKSTAR beyond its near-decade run of Tuesdays at Boujis, transforming it into a luxury lifestyle atelier curating experiences at the intersection of luxury, entertainment, and hospitality. The transformation delivered immediate results—securing commissions from TAO Group Hospitality (Marquee & TAO "Two Nights Only" during NBA Team USA's final Olympic weekend—featuring Swizz Beatz and Nas at Roundhouse), Le Bar Du Hôtel Plaza Athénée (Paris Fashion Week residency), and David Wertheimer, heir to Chanel (private celebration at COYA Mayfair and Annabel’s in Berkeley Square).2015 brought international expansion. Roger joined the Advisory Board of Miami-based InList Inc as City Ambassador, curating exclusive experiences and providing access to premier nightlife venues and luxury offerings across 45 cities worldwide.2016 elevated Roger's profile beyond commerce to civic engagement. His candidacy for London's first "Night Czar" position—a mayoral initiative under Sadiq Khan—generated significant media attention, including Evening Standard coverage, positioning nightlife as legitimate economic and cultural infrastructure.Today, I AM ROCKSTAR doesn't merely create experiences—we craft elevated moments that guarantee measurable business results, reinforcing our reputation for precision, performance, and long-term client impact. Roger Michael continues applying three decades of expertise to performance-driven luxury experiences across entertainment, hospitality, and lifestyle industries.For comprehensive agency capabilities and partnership opportunities: I AM ROCKSTAR.

Roger Michael has received numerous prestigious accolades throughout his career. These awards reflect his innovation, dedication, and influence across the industry. 2013: Services to The Industry Award Presented at The London Club & Bar Awards Recognising Roger Michael’s groundbreaking contributions to London’s nightlife. “I AM ROCKSTAR” Tuesdays by Roger Michael at Boujis 2006: Greatest Night Award Presented at The London Club & Bar Awards Celebrating the exceptional success and popularity of this groundbreaking weekly night. 2007: Best Night Award Presented at The Brahma London Club & Bar Awards Recognising the innovative and unforgettable experiences that defined the weekly night. 2008: Best Night Award Presented at The London Club & Bar Awards Honouring the continued excellence and cultural impact of “I AM ROCKSTAR" 2012: Best Longest-Running Night Award Presented at The London Club & Bar Awards Acknowledging the enduring appeal and longevity of this iconic weekly night from 2003–2012. 2012: Personality of the Year 'Runner-Up' Award Presented at The London Lifestyle Awards Roger Michael was runner-up to London Mayor Boris Johnson in recognition of his influence on the city’s cultural landscape. 2009 & 2010: Included in the Evening Standard’s “London’s 1000 Most Influential People” Highlighting Roger Michael’s profound influence and impact on London’s social and cultural landscape. 2008: Outstanding Achievement Award Presented at The London Club & Bar Awards Celebrating nearly three decades of pioneering work, this award highlights Roger Michael’s lasting influence on London’s nightlife and his role in shaping industry standards. 2007: Up All Night Award Presented at The Brahma London Club & Bar Awards Recognising Roger Michael’s exceptional dedication and energy in the nightlife industry, hosting over three distinct weekly nights at premier venues across London. 2005: Best Party Organiser Award Presented at The London Club & Bar Awards Recognising exceptional skills in organising and executing high-profile clubnights and special events. 1997: Best Night Award “The Next Big Thing” Thursdays at Hanover Grand by Roger Michael Presented at The cK Calvin Klein Jeans London Club & Bar Awards Honouring the innovative and successful weekly night that captivated attendees. 1996: Best Night Award “Champagne Charlie” Saturdays at Browns by Roger Michael Presented at The Champagne Piper London Club & Bar Awards Celebrating the unique and memorable experiences created for guests. 1995: Best Promoter Award Presented at The Virgin Energy London Club & Bar Awards Recognising outstanding promotional efforts and success in the nightlife industry. 1995: Longest Guestlist Award “Atomic Model” Fridays at Iceni by Roger Michael Presented at The Virgin Energy London Club & Bar Awards Acknowledging the night’s popularity and extensive guestlist. 1994: The Rudest Door Host Award “Atomic Model” Fridays at Iceni by Roger Michael Presented at The T.A.G London Club & Bar Awards Recognising Roger Michael’s firm adherence to a strict door policy, ensuring a high-quality experience for guests and contributing to the unique and memorable atmosphere of the night.

Roger Michael's contributions to nightlife and entertainment have earned him widespread recognition. Browse this collection of press coverage to see how his work has been celebrated across the decades.2000s:2016 - Roger Michael: "Top nightclub promoter puts name on list for Sadiq Khan's night czar role" - Evening Standard (Featured Article)2010 - "Prince William and Harry Party Scene in London" - Daily Beast 2010 - Roger Michael: "One of London's 1000 Most Influential People" - Evening Standard (Featured Article)2009 - Roger Michael: "One of London's 1000 Most Influential People" - Evening Standard (Featured Article)2006 - "Tuesdays at Boujis as hosted by Roger Michael...a favourite with Princes William and Harry that is also adored by models, Eurotrash, and Hollywood types" - Evening Standard (Featured Article)1990s:1999 - "Roger Michael: Preferred host for Hollywood stars like Leo and Johnny, crafting exclusive nightlife experiences for the A-list." - Elle UK (Featured Article)1998 - "Roger Michael: Nightlife Visionary, a standout figure in London's nightlife in GQ Germany's Special London Edition ‘Cool Britannia’." - GQ Germany (Featured Article)1998 - Roger Michael: "Enhancer of credibility" - The Face (Featured Article)1998 - "El Diablo: Roger Michael, the Spectacular Promoter" - Brazil Vogue (featured article)1998 - Roger Michael: "Meet the fixers whose job it is to organise the social lives of homesick celebrities" - The Sunday Times Magazine (Featured Article)1998 - "Maybelline New York UK Launch: Hosted by Roger Michael attracting industry elites, celebrities, and influencers." - OK! Magazine (Featured Article)1998 - "The Real Thing: Roger Michael's The Next Big Thing Thursdays, instrumental in forging the capital's famed vibe." - The Independent (Featured Article)1998 - "The Next Big Thing: 'Roger Michael's clubnight that once turned away pop aristocrats Bono, Madonna and the late Michael Hutchence.'" - The Mirror (Featured Article - Available online)1998 - "Club Guru, Roger Michael has revealed the must-have name at any celeb bash worth its glitter" - More Magazine (Featured Article)1998 - "Bring on the party boys... 'If we want to have a party, we go to Oddbins. If Madonna, George Michael or Mick Jagger throw a bash, they go to Mark Armstrong and Roger Michael'" - Evening Standard (Featured Article)1997/98 - "Roger Michael: Transformative influence on London's nightlife, elevating the city's status." - Peter Stuyvesant Travel: City Vibes London & Paris Edition (Featured Article)1997 - Roger Michael: "Now one of London’s most successful promoters, his events are renowned for their sense of style and glamour" - The Independent (Featured Article)1997 - "Eyeball Arizona: The Glamorous New Hotspot from Roger Michael." - ES Magazine (Featured Article)1997 - "Roger Michael's The Next Big Thing Thursdays at Hanover Grand: Defined the meaning of decadence in London nightlife." - SKY Magazine (Featured Article)1996 - Roger Michael: "Promoter of some of London's most successful club nights" - Telegraph Magazine (Featured Article)1996 - "Roger Michael: One of Britain's 50 Most Eligible Bachelors" - Company Magazine (Featured Article)1994 - "Ace of Clubs: Roger Michael recognised as a winner at the T.A.G London Club & Bar Awards" - ES Magazine (Featured Article)

"I have used the agency to handle everything from reservations, hotel bookings, and private events to maximising my time in London and even to the extent of handling the sales of several of my pop art paintings."— Ulf Ekberg, founding member of Ace of Base"Roger Michael and his agency I AM ROCKSTAR has organised our on-schedule London Fashion Week after-parties for many seasons. The agency really puts its heart and care into what it does, making sure that every detail is perfectly organised."— Edeline Lee, London-based, Canadian British fashion designer"I’ve know Roger Michael and his company I AM ROCKSTAR for many years. He is a consummate professional, a delight to deal with and looks after our stays in London and dining arrangements with care and flair!" — Mark Crowdy, Writer, Producer, Actor

2005 – Shoot Me! London Description: A reality TV show by Fashion TV, directed by Anthony Hickox, starring Alexa Chung. The series offered a behind-the-scenes glimpse into the fashion and nightlife industries. Role: Roger Michael appears as "The Promoter" alongside Chung in episode 7 and episode 10, showcasing his expertise in nightlife promotion. 2009 – Knife Edge Description: A British thriller directed by Anthony Hickox, starring Natalie Press, Hugh Bonneville, and Tamsin Egerton. Role: Roger Michael appears in the wedding scene, adding a touch of authenticity to the film's depiction of high-society events.

Watch this space!