Roger Michael's legacy as a visionary nightlife innovator is defined by his transformative vision and enduring influence. For over three decades, he has set global standards for exclusivity, innovation, and high-energy entertainment, masterminding iconic club nights and experiences that continue to shape the industry worldwide. His visionary leadership has shaped not only cultural trends and luxury experiences, but has also earned him recognition at the civic level. In 2016, driven by his commitment to London’s nightlife, Roger threw his hat in the ring for the newly created role of the city’s first Night Czar—a mayoral initiative by Sadiq Khan—garnering media attention, including coverage in the Evening Standard. From pioneering table bottle service as a luxury centerpiece to introducing luxury brand activations into nightlife as early as 1995, Roger Michael has consistently redefined the boundaries of nightlife. His innovative clubnight concepts—including "The Next Big Thing" Thursdays at Hanover Grand (1990s) and "I AM ROCKSTAR Tuesdays" at Boujis (2000s)—became cultural touchstones, attracted diverse crowds, set new trends, and garnered widespread acclaim. He has also been lauded for his ability to attract global A-listers, celebrities, and tastemakers to his events, earning him features in prestigious publications including Elle UK, The Face, GQ Germany, Vogue Brazil, and The Sunday Times Style. Further cementing his influence, he was recognised in the Evening Standard’s “London’s 1000 Most Influential People” in both 2009 and 2010. Building on his nightlife success, Roger's influence expanded to encompass a wider range of ventures. His expertise extends to impactful brand collaborations, as demonstrated by his work in the 1990s with prestigious brands including Maybelline New York, Vivienne Westwood, and Moët & Chandon. Partnering with these brands, he curated exclusive guest lists and secured A-list celebrities for landmark press, media, and event initiatives. This track record of success has made him a sought-after collaborator for global brands and personalities. Through I AM ROCKSTAR, Roger continues to craft bespoke luxury experiences, offering tailored solutions in nightlife, luxury marketing, concierge services, and event planning for discerning clientele, providing unparalleled access. Delve into the following sections to uncover Roger Michael's pioneering achievements and key milestones in his remarkable career. Learn how he has contributed to the world of nightlife, entertainment, and hospitality, and discover the vision that has made him a true industry leader.

Early Innovations In the early 1980s, Roger Michael immersed himself in London's burgeoning warehouse and private house party scenes, hosting an underground party with clubland's renowned door selector, Denzil Roberts, behind Norman Foster's landmark Riverside One Building, near Battersea Bridge. While living on the iconic King's Road, he embraced nightclubbing in Chelsea and the West End, forming influential relationships with key figures like Steve Strange, Robert Pereno, Little James, Mark Armstrong, and many others. Despite this initial foray, he found his true passion in the nightclub scene, recognising the stagnation in the industry and seeing opportunities to bring innovation and exclusivity to nightlife. By the time of the "Second Summer of Love" (1988), Roger was already redefining London's nightlife with a more sophisticated and stylish approach. With his first upscale clubnights, including Tuesdays at Wall Street (formerly Revolution Club) in Mayfair (1988), he introduced a new level of glamour and exclusivity - laying the foundation for the future of luxury nightlife. Pioneering Nightlife Concepts In 1989, Roger Michael launched an unprecedented era in London's nightlife, simultaneously hosting four distinct and thriving weekly clubnights from Wednesday to Saturday. Attracting A-listers, celebrities, tastemakers, and an avant-garde crowd, these nights became a global phenomenon, setting new standards for music, fashion, and entertainment. GQ Germany, in its special "Cool Britannia" London edition, noted that Roger Michael's clubs attracted "notable stars like Bruce Willis, Madonna, and Prince," showcasing his ability to draw a diverse and influential audience. His groundbreaking Thursday night events at Hanover Square in Mayfair, which ran for over four years, were ahead of their time, recognising that "the creation of a strong social atmosphere is just as important as the music," as The Independent noted in 1998. His pioneering work garnered extensive media coverage and industry recognition. These groundbreaking nights included: Wednesdays - Embargo: This exclusive night jointly hosted by Roger Michael and Joel Cadbury at Embargo in Chelsea rapidly became the must-attend destination for influential Londoners and the international jet-set crowd. Known for its early dinner service and live bands, and electrifying atmosphere and focus on hip-hop, R&B, and garage music by Derek B, also known as Derek Boland, Embargo attracted stars such as Bruce Willis, Stephen Dorff, Mariah Carey, and Jemima Khan (née Goldsmith). Its popularity soon cemented its status as London's premier Wednesday night experience. Saturdays - "Champagne Charlie" at Brown's Members’ Club: An exclusive and sophisticated night at Brown's Members’ Club in Covent Garden catering to a discerning clientele, providing a luxurious and elegant atmosphere frequently attended by cultural icons such as Bono, Brad Pitt, Ray Liotta, John Galliano, Anton Corbijn, Mariah Carey, Jemima Khan (née Goldsmith), Slash, and Axl Rose of Guns N’ Roses. Featuring pop, hip-hop, and house music. Awarded “Best Night” by The Champagne Piper London Club & Bar Awards (1996). Saturdays - "EyeBall Arizona" at Subterania: This groundbreaking Saturday night event at Subterania, the brainchild of Roger Michael featured in ES Magazine, quickly established itself as the destination for London's cool and sophisticated crowd. Located on Acklam Road in Notting Hill’s neighbourhood, Eyeball Arizona offered a glamorous alternative to the prevailing warehouse and rave scene. Known for its avant-garde fashion, house music, and "glitteriest balls," the club attracted a diverse and adventurous audience, eager to embrace a more stylish and sophisticated clubbing experience. Fridays - "Atomic Model" at Iceni: Featured in The Independent and Peter Stuyvesant Travel’s City Vibes London & Paris Edition. Orchestrated by Roger Michael and Gordon Lam, Atomic Model at Iceni was a key part of London's vibrant nightlife scene for over a decade. Known for its style and glamour, this Friday night event prioritised atmosphere over music, creating a "down-to-earth, community vibe" while still attracting a fashionable and discerning crowd. Playing house and dance music, Atomic Model drew a star-studded clientele, including Prince, Bryan Adams, Sylvester Stallone, Armand Assante, and Brad Pitt. Awarded "Longest Guestlist" by The Virgin Energy London Club & Bar Awards (1995). Thursdays - "The Next Big Thing" at Hanover Grand: A high-energy night at Hanover Grand that became a cultural touchstone, attracting a diverse crowd seeking a glamorous and fun night out. SKY Magazine (February 1997) celebrated the night's "decadent glamour" and its ability to draw everyone from "supermodels" to "soap stars," highlighting its unique atmosphere. "The award for the club with the most models who actually pay to get in has to go to TNBT," SKY Magazine quipped, acknowledging the event's popularity. The music featured a mix of house and speed garage, with DJs like Dom T (Bjork's ex) and Derek B on the decks upstairs with Guy Preston and Simon Mills playing hip-hop and R&B in the basement. Awarded "Best Night" by The cK Calvin Klein Jeans London Club & Bar Awards (1997). Tuesdays - "I AM ROCKSTAR Tuesdays" at Boujis: Launched in 2003, this iconic night at Boujis, created by Roger Michael, quickly became a cultural phenomenon, attracting an elite crowd that included Princes William and Harry, supermodels, Euro socialites, and Hollywood stars like Mickey Rourke, as celebrated by the Evening Standard. The Evening Standard recognised "I AM ROCKSTAR Tuesdays" as the "Greatest Night" at the 12th London Club and Bar Awards in 2006, citing its unparalleled ability to curate high-energy, glamorous experiences that resonated with the city's most influential and stylish figures. Known for its mix of rock, hip-hop, and R&B, the night became a staple of London's nightlife scene for over nine years, also earning "Best Night" (2007, 2008) and "Longest-Running Night" (2012) awards from The London Club & Bar Awards. Revolutionising Luxury Service In 1992, Roger introduced ice buckets for multiple bottles as part of a pioneering table bottle service for premium brands of alcohol, establishing a new luxury standard that would influence the service world over. This innovation, which followed a request from Bono of U2 at Browns on Saturday night before their Zoo TV Tour concert at Earls Court Arena, revolutionised how premium liquor was served. His iconic club nights—Iceni on Fridays and Hanover Grand on Thursdays—showcased this innovation, creating vibrant, trendsetting experiences that established new benchmarks for luxury nightlife. Early Brand Activation At the 1995 launch of "The Next Big Thing" Thursdays at Hanover Grand, Roger Michael pioneered brand activation in nightlife by strategically partnering with multiple brands to enhance the guest experience. This innovative approach, still uncommon in the UK at the time, saw brands like "CANDY S.H.O.T" jello vodka and Lucky Strike integrated into the event, with products provided for guests to enjoy. These early examples of multi-brand activation demonstrated his ability to create mutually beneficial partnerships and elevate the overall event atmosphere. Brand Collaborations and Special Events Building on his nightlife success, Roger expanded into the special events sector, collaborating with leading global brands on a range of high-profile events. These included the Maybelline New York UK launch, the launch of Vivienne Westwood's debut fragrance 'Boudoir,' and the inaugural Moët & Chandon Fashion Tribute Award gala honouring Vivienne Westwood. These collaborations generated significant media buzz and increased brand awareness world over. Hospitality Leadership and Innovation Roger's innovative approach to nightlife and events translated seamlessly into the hospitality sector, leading to senior directorship roles and collaborations with prestigious venues in London and abroad. Highlights include marketing and promoting Fridays at Man Ray in Paris (2004-2005), directing the "Night Lounge" at Morton’s Private Members’ Club in Berkeley Square (2009-2012), and serving as the in-house membership and marketing director for COYA's Private Members' Club" in Mayfair (2013-2015). Global Reach and Influence Roger's influence extends internationally. From the successful launch of Iceni London's outpost in Puerto Banús, Marbella, in 1996, to his work at Man Ray in Paris (2004-2005), he has consistently bridged global trends and redefined nightlife culture. His innovative party brand, "I AM ROCKSTAR," has separately brought its signature experiences to venues around the world, including Blue Marlin Ibiza UAE in Abu Dhabi, Club 400 at The Fairmont in Dubai, and Le Bar du Plaza Athénée in Paris. Enduring Legacy Roger's transformative contributions have not only shaped industry practices but have also inspired a generation of industry leaders. His unparalleled impact on nightlife, special events, and hospitality has set a global benchmark for creativity and excellence.

From pioneering nightclub concepts that shaped London's nightlife scene to influencing global nightlife trends with innovations like luxury bottle service, Roger Michael's expertise and innovative approach have benefited a diverse roster of high-profile clients and prominent figures across entertainment, culture, and business. In July 2012, Roger expanded I AM ROCKSTAR beyond its successful near-decade run of Tuesdays at Boujis, transforming it into a Luxury Lifestyle, Concierge, Marketing, and Events Agency. This positioned the brand for high-profile collaborations, attracting prestigious global clients. TAO Group Hospitality, a U.S. brand, commissioned Roger and I AM ROCKSTAR Agency to curate bespoke guest lists and provide guest relations services for "Club Bud Presents: Marquee & TAO - The Best of U.S. Nightlife in London for Two Nights Only." The event took place on August 11th and 12th at Roundhouse, featuring headline performances by Swizz Beatz and Nas, which marked the NBA Team USA’s final weekend at the London Olympics. On October 27, 2012, Hôtel Plaza Athénée in Paris commissioned Roger and this agency to host Le Bar du Plaza for three nights during Paris Fashion Week (Spring/Summer 2013 Collections), showcasing their expertise in hospitality, luxury nightlife, and event curation. In November 2012, David Wertheimer, heir to Chanel, commissioned Roger and agency to plan and execute his private 24th birthday celebration at COYA in Mayfair, which included exclusive hire of the venue followed by an after-party at Annabel’s in Berkeley Square. In 2015, Roger was appointed to the Advisory Board of Miami-based InList Inc and named City Ambassador, curating exclusive experiences for InList members and providing access to top nightlife venues, events, and luxury offerings in 45 cities worldwide. Driven by his passion for enhancing London's nightlife, he ran for London's first "Night Czar" position in 2016—a role proposed by Mayor Sadiq Khan—garnering significant media attention, including coverage in the Evening Standard. At the helm of I AM ROCKSTAR Agency, Roger Michael creates exceptional luxury experiences for a diverse portfolio of high-profile clients. For a comprehensive overview of the agency's expertise, services, and past projects, please visit the I AM ROCKSTAR website: About and Our Journey. Ready to elevate your lifestyle or next event? Contact the agency through the Services section. Roger Michael continues to apply his expertise to the creation of innovative luxury experiences in the entertainment, hospitality, and lifestyle industries.

Roger Michael is renowned for crafting unforgettable experiences, seamlessly blending luxury, innovation, and cultural relevance. For over two decades, he has curated exclusive, high-profile events for prestigious brands and personalities worldwide, providing full-service event planning and celebrity relations from concept to flawless execution. 1996 Iceni Mayfair, Puerto Banús Launch (Marbella) Collaborated with Steve Strange and Jeanette Calliva on the launch of Iceni Mayfair's Puerto Banús location (owned by Fred Moss and Marc Merran). Curated tailored guest lists, securing the attendance celebrities and international jet-setters. Oversaw marketing and talent management for the launch, establishing Iceni Mayfair as a top nightlife destination in Marbella. 1997 Colgate Platinum Elite Model Look of the Year Competition Collaborated with Elite Premier founders Carole White and Chris Owen to secure an alcohol sponsor for the event. Supported talent coordination for the competition, featuring supermodel Linda Evangelista. 1998 Maybelline New York Official UK Launch Partnered with Maybelline New York on the launch of their brand in the UK, leveraging Roger Michael's 'The Next Big Thing' Thursdays event series at Hanover Grand. Developed and managed the guest list, securing attendance from a diverse mix of celebrities, tastemakers, and key media. Executed a high-impact event that successfully blended the worlds of beauty and nightlife, resulting in significant media attention and brand awareness. Vivienne Westwood's Debut Fragrance 'Boudoir' Launch: For the international launch of Vivienne Westwood's 'Boudoir' fragrance at Gatliff Road Depot, Roger curated an exclusive guest list and managed A-list celebrity attendance. The fragrance achieved significant commercial success, grossing $10 million in its first year (Source: WWD). Post-event gifting was also managed to ensure a memorable and luxurious experience. Moët & Chandon Fashion Tribute Honouring Vivienne Westwood Partnered with Vivienne Westwood on this prestigious tribute at the Victoria and Albert Museum, securing A-list celebrity attendance. Curated the guest list and managed A-list celebrity and tastemaker attendance, providing related services throughout the evening, ensuring memorable event honouring her contributions to fashion. Sophie Dahl's 21st Birthday Celebration Planned and executed Sophie Dahl's 21st birthday celebration at The Berkeley Playhouse in Mayfair. Delivered an elegant and vibrant event befitting the renowned author, former model, and granddaughter of Roald Dahl. 1999 Vivienne Westwood's First U.S. Store Launch and First U.S Fashion Show Celebration Event (NYC) Partnered with Vivienne Westwood for the launch of her first U.S. store at 71 Greene Street in New York City and an exclusive red-carpet dinner at The Cow in the meatpacking district, celebrating her first U.S. fashion show and her presence in the U.S. Curated bespoke guest list and Co-hosted the dinner attended by Vivienne Westwood, Chandra North (face of the Boudoir) and fashion industry luminaries. NEXT Management's U.K Arrival Celebration Partnered with the directors of NEXT Management to celebrate the arrival of thier U.K outpost with REVLON and Adriana Sklenarikova. The red-carpet dinner was held at Thai Square off Trafalgar Square and an after-party at Chinawhite off Regent Street. Planned all aspects of the events as well as curated an exclusive guest list of celebrities, VIPs, and fashion insiders. London Launch of Puff Daddy's 'Forever' Album Co-produced the London launch event for Puff Daddy's 'Forever' album at Café de Paris, partnering with Mark Baker and Jeffrey Jah on behalf of Bad Boy Records. Curated guest list and secured top celebrities and VIPs. 2000 Next Management London's Inaugural Model Search 'Face of 2000' After-Party: Planned and co-hosted the official after-party at the Emporium nightclub for Next Management London's inaugural model search at Earls Court Exhibition Centre. Curated the guest list to celebrate this landmark occasion. Bryan Adams' Debut Photography Exhibition (Saatchi Gallery): Supported the planning and production team (led by Katy Barker, Stephanie Hoppen, and Michael Hoppen) for Bryan Adams' debut photography exhibition at The Saatchi Gallery (St John's Wood). Contributed to the successful execution of the exhibition and reception, ensuring a memorable launch. Zara Simon's 21st Birthday Celebration Organised Zara Simon's exclusive 21st birthday celebration at the Noble Rot (now Maddox) in Mayfair. Created a memorable event befitting the daughter of Monsoon founder Peter Simon, reflecting her personal style. 2003 Cerruti 1881 Fragrance Launch Provided bespoke guest list curation for the Cerruti 1881 fragrance launch at 33 Portland Place, London, for Trudi Collister at Unilever Cosmetics International. Ensured key socialites and VIPs were in attendance. Chris Cornell and Audioslave Pre-Concert Party Co-hosted a pre-concert party at Aura in St. James's Mayfair with Nick Blast, the night before Chris Cornell and Audioslave's performance at the O2 Academy Brixton. Planned and produced the event, securing attendance from a distinguished guest list of socialites and VIPs. European Launch of the Sports Illustrated Swimsuit Issue Planned and co-hosted the UK launch after-party at Tantra Club for the European edition of the Sports Illustrated Swimsuit Issue, with cover star Petra Nemcova in attendance, following the launch event at The Collection in Chelsea. Created a memorable celebration marking the issue's debut. 2004 Lionel Richie & Thomas Flohr Private Party Planned and executed this exclusive private party at Thomas Flohr's Knightsbridge residence. Curated a guest list of top VIPs and socialites, reflecting the luxury and exclusivity of the occasion. Robbie Williams' Greatest Hits Album Launch (Paris) Collaborated with Gordon Hagan and provided a bespoke guest list for the Paris launch of Robbie Williams' Greatest Hits album at Club Etoile (12 Rue de Strasbourg) in Paris. Secured attendance from top models, socialites, and VIPs, enhancing the event's prestige. 2005 Jake Sumner's Fiction Plane Album Release Curated a bespoke guest list and related services for Fiction Plane's album release event at The Marquee Club in London for Trudi Styler's company. Added a touch of prestige to the occasion. Fashion TV 'Shoot Me! London' Launch Planned and Co-produced this event for the 'Shoot Me! London' launch by Fashion TV at The Roof Gardens in Kensington. Curated a bespoke guest list of celebrities, socialites, and VIPs, ensuring a high-profile and successful event. "F*** Me I'm Famous!" Paris, London, Ibiza & Miami' Album Launch Co-hosted an exclusive gathering in the VIP room with Jeanette Calliva for the launch of Cathy and David Guetta's compilation album at Ministry of Sound. We both curated bespoke guest lists of influential figures, ensuring a high-profile and impactful launch event. 2006 Black Calvados Paris Grand Opening & Liya Kebede's Birthday (Paris) Facilitated the collaboration between Liya Kebede (face of Estée Lauder and WHO's Ambassador) and Black Calvados for this high-profile grand opening and birthday celebration. Ensured a memorable event at 40 Avenue Pierre 1er de Serbie, Paris. 2007 "Private" Adult Films 40th Anniversary Celebration (Cannes) Co-hosted this milestone anniversary celebration at the Carlton Cannes Hotel during the 60th Cannes Film Festival in association with Nikki Beach. Curated an exclusive guest list befitting the glamour of the festival. 2008 Kiera Chaplin x Ibiza Style Magazine Party (Ibiza) Planned and produced this exclusive event at the Ibiza Lounge in Old Town Ibiza, collaborating with Editor Jürgen Bushe to celebrate Kiera Chaplin's cover shoot for Ibiza Style magazine. Facilitated the collaboration between Kiera and Jurgen and Managed all logistics with shoot and location, and execution a memorable and stylish event. 2009 Chris Cornell 'Scream' Album Launch & Concert Celebration Planned and co-hosted this exclusive event at Raffles members' club in Chelsea, following Chris Cornell's concert at the 02 Shepherd's Bush Empire. Curated a bespoke guest list for this dual album and concert celebration, with Cornell and his wife Vicky Cornell in attendance. Peter Stringfellow's Angels (Wardour Street) Relaunch Spearheaded the revitalisation of Angels on Wardour Street into a thriving weekly nightclub on Fridays for Peter Stringfellow, complementing the existing adult entertainment. Managed and hosted the weekly Friday night events, attracting a trendy clientele and driving the relaunch's success. 2010 UFC European Launch & UK Debut Celebration Co-hosted the inaugural UFC European launch and UK debut fight celebration at Altitude 360 in London with Jeanette Calliva. Curated a bespoke guest list of VIPs and socialites, ensuring a high-profile and successful event. 2012 Chanel’s Heir David Wertheimer 24th Birthday Celebration Planned and executed this exclusive birthday celebration for David Wertheimer, Heir to Chanel, including a cocktail reception and dinner at Coya in Mayfair, followed by an after-party at Annabel’s in Berkeley Square. Managed all logistics and guest coordination between venues. Let Roger Michael craft your next unforgettable event. Contact him today to discuss your event or lifestyle management needs. Phone: +44 (0) 203 290 6061 Email: info@iamrockstar.com Website: www.iamrockstar.com

"I have used the agency to handle everything from reservations, hotel bookings, and private events to maximising my time in London and even to the extent of handling the sales of several of my pop art paintings." — Ulf Ekberg, founding member of Ace of Base "Roger Michael and his agency I AM ROCKSTAR has organised our on-schedule London Fashion Week after-parties for many seasons. The agency really puts its heart and care into what it does, making sure that every detail is perfectly organised." — Edeline Lee, London-based, Canadian British fashion designer "I’ve know Roger Michael and his company I AM A ROCKSTAR for many years. He is a consummate professional, a delight to deal with and looks after our stays in London and dining arrangements with care and flair!" — Mark Crowdy, Writer, Producer,, Actor

Roger Michael has received numerous prestigious accolades throughout his career. These awards reflect his innovation, dedication, and influence across the industry. 2013: Services to The Industry Award Presented at The London Club & Bar Awards Recognising Roger Michael’s groundbreaking contributions to London’s nightlife. “I AM ROCKSTAR” Tuesdays by Roger Michael at Boujis 2006: Greatest Night Award Presented at The London Club & Bar Awards Celebrating the exceptional success and popularity of this groundbreaking weekly night. 2007: Best Night Award Presented at The Brahma London Club & Bar Awards Recognising the innovative and unforgettable experiences that defined the weekly night. 2008: Best Night Award Presented at The London Club & Bar Awards Honouring the continued excellence and cultural impact of “I AM ROCKSTAR" 2012: Best Longest-Running Night Award Presented at The London Club & Bar Awards Acknowledging the enduring appeal and longevity of this iconic weekly night from 2003–2012. 2012: Personality of the Year 'Runner-Up' Award Presented at The London Lifestyle Awards Roger Michael was runner-up to London Mayor Boris Johnson in recognition of his influence on the city’s cultural landscape. 2009 & 2010: Included in the Evening Standard’s “London’s 1000 Most Influential People” Highlighting Roger Michael’s profound influence and impact on London’s social and cultural landscape. 2008: Outstanding Achievement Award Presented at The London Club & Bar Awards Celebrating nearly three decades of pioneering work, this award highlights Roger Michael’s lasting influence on London’s nightlife and his role in shaping industry standards. 2007: Up All Night Award Presented at The Brahma London Club & Bar Awards Recognising Roger Michael’s exceptional dedication and energy in the nightlife industry, hosting over three distinct weekly nights at premier venues across London. 2005: Best Party Organiser Award Presented at The London Club & Bar Awards Recognising exceptional skills in organising and executing high-profile clubnights and special events. 1997: Best Night Award “The Next Big Thing” Thursdays at Hanover Grand by Roger Michael Presented at The cK Calvin Klein Jeans London Club & Bar Awards Honouring the innovative and successful weekly night that captivated attendees. 1996: Best Night Award “Champagne Charlie” Saturdays at Browns by Roger Michael Presented at The Champagne Piper London Club & Bar Awards Celebrating the unique and memorable experiences created for guests. 1995: Best Promoter Award Presented at The Virgin Energy London Club & Bar Awards Recognising outstanding promotional efforts and success in the nightlife industry. 1995: Longest Guestlist Award “Atomic Model” Fridays at Iceni by Roger Michael Presented at The Virgin Energy London Club & Bar Awards Acknowledging the night’s popularity and extensive guestlist. 1994: The Rudest Door Host Award “Atomic Model” Fridays at Iceni by Roger Michael Presented at The T.A.G London Club & Bar Awards Recognising Roger Michael’s firm adherence to a strict door policy, ensuring a high-quality experience for guests and contributing to the unique and memorable atmosphere of the night.

Roger Michael's contributions to nightlife and entertainment have earned him widespread recognition. Browse this collection of press coverage to see how his work has been celebrated across the decades. 2000s: 2016 - Roger Michael: "Top nightclub promoter puts name on list for Sadiq Khan's night czar role" - Evening Standard (Featured Article) 2010 - "Prince William and Harry Party Scene in London" - Daily Beast 2010 - Roger Michael: "One of London's 1000 Most Influential People" - Evening Standard (Featured Article) 2009 - Roger Michael: "One of London's 1000 Most Influential People" - Evening Standard (Featured Article) 2006 - "Tuesdays at Boujis as hosted by Roger Michael...a favourite with Princes William and Harry that is also adored by models, Eurotrash, and Hollywood types" - Evening Standard (Featured Article) 1990s: 1999 - "Roger Michael: Preferred host for Hollywood stars like Leo and Johnny, crafting exclusive nightlife experiences for the A-list." - Elle UK (Featured Article) 1998 - "Roger Michael: Nightlife Visionary, a standout figure in London's nightlife in GQ Germany's Special London Edition ‘Cool Britannia’." - GQ Germany (Featured Article) 1998 - Roger Michael: "Enhancer of credibility" - The Face (Featured Article) 1998 - "El Diablo: Roger Michael, the Spectacular Promoter" - Brazil Vogue (featured article) 1998 - Roger Michael: "Meet the fixers whose job it is to organise the social lives of homesick celebrities" - The Sunday Times Magazine (Featured Article) 1998 - "Maybelline New York UK Launch: Hosted by Roger Michael attracting industry elites, celebrities, and influencers." - OK! Magazine (Featured Article) 1998 - "The Real Thing: Roger Michael's The Next Big Thing Thursdays, instrumental in forging the capital's famed vibe." - The Independent (Featured Article) 1998 - "The Next Big Thing: 'Roger Michael's clubnight that once turned away pop aristocrats Bono, Madonna and the late Michael Hutchence.'" - The Mirror (Featured Article - Available online) 1998 - "Club Guru, Roger Michael has revealed the must-have name at any celeb bash worth its glitter" - More Magazine (Featured Article) 1998 - "Bring on the party boys... 'If we want to have a party, we go to Oddbins. If Madonna, George Michael or Mick Jagger throw a bash, they go to Mark Armstrong and Roger Michael'" - Evening Standard (Featured Article) 1997/98 - "Roger Michael: Transformative influence on London's nightlife, elevating the city's status." - Peter Stuyvesant Travel: City Vibes London & Paris Edition (Featured Article) 1997 - Roger Michael: "Now one of London’s most successful promoters, his events are renowned for their sense of style and glamour" - The Independent (Featured Article) 1997 - "Eyeball Arizona: The Glamorous New Hotspot from Roger Michael." - ES Magazine (Featured Article) 1997 - "Roger Michael's The Next Big Thing Thursdays at Hanover Grand: Defined the meaning of decadence in London nightlife." - SKY Magazine (Featured Article) 1996 - Roger Michael: "Promoter of some of London's most successful club nights" - Telegraph Magazine (Featured Article) 1996 - "Roger Michael: One of Britain's 50 Most Eligible Bachelors" - Company Magazine (Featured Article) 1994 - "Ace of Clubs: Roger Michael recognised as a winner at the T.A.G London Club & Bar Awards" - ES Magazine (Featured Article)

2005 – Shoot Me! London Description: A reality TV show by Fashion TV, directed by Anthony Hickox, starring Alexa Chung. The series offered a behind-the-scenes glimpse into the fashion and nightlife industries. Role: Roger Michael appears as "The Promoter" alongside Chung in episode 7 and episode 10, showcasing his expertise in nightlife promotion. 2009 – Knife Edge Description: A British thriller directed by Anthony Hickox, starring Natalie Press, Hugh Bonneville, and Tamsin Egerton. Role: Roger Michael appears in the wedding scene, adding a touch of authenticity to the film's depiction of high-society events.

Through innovation and relentless drive, Roger Michael reshaped London’s nightlife, setting a new standard for creativity and cultural transformation in nightlife. Roger Michael’s eagerly awaited autobiography takes readers on a transformative journey through the life of a nightlife visionary. From heartbreak to reinvention, Roger’s story began with a life-changing breakup that led him to leave the automotive industry and immerse himself in the vibrant energy of Chelsea and the West End nightlife scene during the mid-1980s. Living on the iconic King’s Road, he embraced late nights and electrifying connections, encountering influential figures like Steve Strange and Jeanette Calliva (The Bank/Double Bass), Rusty Egan (Embargo), Chris Sullivan (The Wag), Jake and Angelo Panayiotou (Browns), Robert Pereno and James Holdsworth (Crazy Larry’s), Mark Armstrong and Phil Bloomberg (The Wag), Nick Fry (Café de Paris), Spike and Neville (MFI), Laurence Malice (Trade), and Michael and Gerlinde Costiff (Kinky Gerlinky), and many others. These encounters sparked his passion for nightlife and inspired him to create his own unique mark on the scene. Influenced by notable figures and the vibrant energy of the ‘Second Summer of Love,' characterised by its emphasis on freedom, creativity, and new musical genres, Roger ushered in a new era of exclusive and innovative nightlife experiences. His visionary approach shifted the focus of nightlife away from dark, dank warehouses and dress-to-sweat raves, introducing more refined and culturally dynamic spaces. Entering the competitive world of London nightlife in 1987 as an underdog, Roger faced established competition and limited resources. Undeterred, his determination and fresh vision laid the foundation for a pioneering career. In 1988, he launched his first night, Tuesdays at Wall Street (formerly Revolution Club), followed by a groundbreaking collaboration with Joel Cadbury for Wednesdays at Embargo in 1989—an unexpected partnership that brought together contrasting backgrounds to redefine midweek nightlife and set a new standard for creative synergy. These ventures quickly gained him recognition for their innovative approach and laid the groundwork for his future success. Renowned for his groundbreaking clubnight concepts, introducing table bottle service as a luxurious centerpiece, and pioneering brand activations with global brands Maybelline and Lucky Strike at "The Next Big Thing" Thursdays at Hanover Grand, Roger became a defining figure of the 1990s London nightlife scene. His clubnights became cultural cornerstones, spotlighting London as the global epicenter of creative expression and youth-driven innovation. The Face (February 1998 issue) celebrated Roger as London’s ultimate “enhancer of credibility.” The feature spotlighted his curated list of one thousand “cool” people—a coveted metric of social relevance. It emphasised how Roger’s highly sought-after events became synonymous with status and inclusivity, reflecting his unique ability to define trends and reshape cultural norms. Shaped by his formative years as a child in Grenada during its turbulent revolution—a time of profound social and political upheaval—Roger developed a deep understanding of cultural resilience and community dynamics. Returning to England in 1979 after the passing of both parents, these experiences instilled in him a deep appreciation for community and the power of cultural expression, which would later inform his vision for inclusive and dynamic nightlife experiences. This foundation became the cornerstone of Roger’s approach to nightlife, inspiring his vision for inclusive, culturally dynamic, and trendsetting experiences. Sharing his insights into the challenges and triumphs of building a successful career in the competitive world of nightlife, Roger recounts his journey from curating iconic club nights like “The Next Big Thing” Thursdays at Hanover Grand and “I AM ROCKSTAR” Tuesdays at Boujis, a brand that became synonymous with glamorous experiences, attracting an elite crowd, including royalty and Hollywood stars—to running four unprecedented weekly nights across central London. He further diversified into special event curation, providing exclusive guest list services and securing A-list celebrity attendance for high-profile brand events with global powerhouses like Vivienne Westwood and Moët & Chandon, consistently pioneered innovative approaches in experiential marketing and nightlife branding, such as unique event themes and marketing strategies. Readers will gain an intimate perspective on the evolution of nightlife, the art of creating unforgettable experiences, and the importance of building a strong brand. With candid reflections and vivid anecdotes, Roger offers valuable lessons for aspiring entrepreneurs, nightlife aficionados, and anyone seeking to make their mark in the entertainment industry. The autobiography also delves into Roger’s ability to bridge global trends and redefine nightlife culture on an international stage. Living dynamically between two iconic cities, Roger staged international ventures, including his successful work marketing and promoting Fridays at Man Ray, located off Avenue des Champs-Élysées in Paris from 2004 to 2005, alongside weekly residencies in London—Tuesdays at Boujis in Kensington and Thursdays at Kabaret’s Prophecy in Soho. These experiences underscore his significant impact on the nightlife scene in both cities. Mark your calendars for 2027, when this much-anticipated publication will reveal the untold story of one of nightlife’s most influential figures and invite you on a journey through the dynamic world of London’s cultural transformation.